FOR IMMEDIATE RELEASE:
Unleash Leopard Timepieces With BABY-G!
BABY-G Introduces a New Look This Fall
Dover, NJ, September 22, 2015 – This September, Casio BABY-G is giving fall fashion a fierce upgrade with the new BA-120LP leopard collection! Perfect for the back-to-school season, these two new leopard print models will make a statement this fall.
The BA-120LP-1A and BA-120LP-7A2 watch models come in two style options; sophisticated silver leopard print face with a black band and a gleaming gold leopard print face with a white band. These light and feminine models are engineered with four alarms, one snooze and a countdown timer, perfect for catching the bus on time while keeping up with the most cutting-edge runway fashion trends this season. With shock and 100M water resistance, unleash BABY-G’s signature strength, functionality and fashion for the accessory of the season.
“We’re thrilled to reveal BABY-G’s stylish new leopard models this fall season,“ said Dave Johnson, Vice President of Casio’s Timepiece Division. “The leopard collection allows girls to stay on-point and on-trend while enjoying the outdoors.“
The BA-120LP Collection is currently available at select Macy's and Bloomingdale's stores, key jewelers and fashion boutiques with an MSRP of $120. For more information about these women’s digital watches, visit www.baby-g.com.
High Resolution Images
Casio’s female timepiece brand, BABY-G, was created as a counterpart to its “big brother“ G-SHOCK in 1994. The brand exemplifies the meeting of fashion and function for the vibrant, active woman with watches that are stylish, bold, tough and chic. Equipped with the same great functionality that G-SHOCK is known for, BABY-G timepieces are shock and water resistant with multiple daily alarms and stopwatch functions. The brand has partnered with some of the hottest names in music, fashion and pop culture on standout watch collaborations including Ke$ha, Rebecca Minkoff, Joyrich and Married To The Mob. For additional information on Casio’s BABY-G line of timepieces, please visit www.baby-g.com.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipments solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution“ through the introduction of innovative and imaginative products. For more information visit our website at www.casiousa.com.