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Press release

01/02/2023

G-SHOCK is the official tour partner of Dardan and has released a limited edition designed by Dardan

Norderstedt, 1 February 2023 — As a continuation of its series of innovative and unique collaborations, G-SHOCK today releases its latest model, this time developed in collaboration with 25-year-old hit rapper Dardan. It represents the coming together of two hip-hop icons, which makes this partnership very special. 

 

G-SHOCK x DARDAN — Mister Dardy Tour

As an official partner of the long-awaited Mr. Dardy Tour 2023, which will kick off on 2 February with the first concert in Hamburg, G-SHOCK is launching the new GA-2100MD23 — a limited edition of 400 pieces, which the rapper has designed himself in the exclusive Dardan look. Alongside his trendy and stylish clothing style, Dardan was one of the most streamed artists on Spotify in 2022, having achieved a total of 1.5 billion streams there to date. Together with his fiancée Hava, who is also a successful artist in the scene, he ranks among the current pinnacle of German hip-hop artists, making him the perfect collaboration partner for G-SHOCK — a brand that has been known for its presence in the midst of this subculture for many years. He is the very definition of "Built Different". As part of the G-SHOCK x Dardan collaboration, Dardan was able to exclusively design his own strictly limited watch for the first time, bringing exactly this spirit: The "Mister Dardy" print on the blue camouflage pattern represents his message to be brave, believe in yourself and just don't conform.

Based on the iconic GA-B2100 watches, this model also impresses with its combination of digital and analogue displays as well as its particularly flat profile and striking octagonal design. To capture the unique Dardan look, the watch has been given a distinctive camouflage pattern in various complementary shades of blue, with the hands, as well as the day of the week hand and hour markers, standing out from the deep black of the bezel and dial in matching blue. The loop has also been customized in the same style with the rapper's second stage name, "MISTER DARDY," which is also part of his current tour title. As an added highlight, the watch comes in special packaging in the same iconic camouflage pattern and specially designed "MISTER DARDY Tour" imprint. Commenting on the inspiring collaboration with G-SHOCK, Dardan himself says: "Ever since I was a kid, I've found G-SHOCK watches very nice, so when the request came, I didn't have to think twice, and we started the creative process right away.

Besides music, fashion is also a very big passion of mine, so it was especially important for me to get involved in the design process. With a minimalist design, I want to stay true to my style, but still add a certain touch with the blue camouflage to also offer my fans an authentic watch model. This collaboration with G-SHOCK represents an extension of my creativity — I'm very happy with the result." 

 

 

The G-SHOCK x MISTER DARDY watch is equipped with the following features, among others: 

  • Shock-resistant 
  • Water-resistant to 20 bar 
  • Stop function 
  • Alarm + countdown timer 
  • Automatic calendar 

 

The GA-2100MD23 will be available from 25 February 2023 at an MSRP of EUR 139.00 exclusively via https://gshock.casio.com/de/, and at the Hamburg Brand Store.

G-SHOCK GA-2100MD23-1A2

About Dardan
Rapper Dardan, also known as Mister Dardy, shows what ambition, courage and belief in oneself can achieve: As a boy of Kosovo-Albanian origin, he grew up on a tense block in the Zuffenhausen district of Stuttgart, and didn't always have it easy. Yet he felt the urge to achieve more. Always keeping the goal in mind to create something that would last, he began to trust in himself and his creative talent. He is now known beyond Germany's rap scene, is recognised on the street, tours sold-out halls and flies around the world for his music videos. He has left his financial worries of days gone by behind him and is a big step closer to his goal. He has come a long way and is a role model for many young people. But Dardan has remained grounded, saying about himself that he's "still the same boy" — even though everything around him is changing.

 

About G-SHOCK
G-SHOCK was born from the idea and desire to create an indestructible watch. CASIO's engineers followed the "Triple 10" concept, which included making sure the watch could survive a 10-meter drop, withstand 10 bars of water pressure, and last 10 years on a single battery. Since its launch in 1983, G-SHOCK has stuck to this concept and has continued to perfect the G-SHOCK models through development

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