Casio Unveils New Brand Statement "Sound for Style" for Electronic Musical Instruments

Norderstedt, June 6th, 2024

Casio Computer Co., Ltd. introduced their new brand statement, "Sound for Style," at the JAPAN NIGHT event during the Cannes International Film Festival. This statement highlights Casio's commitment to making music enjoyable and accessible, integrating it seamlessly into diverse lifestyles.

"Sound for Style" reflects Casio's mission to foster a vibrant global musical culture through innovation and accessibility. Upcoming initiatives include developing advanced electronic instruments and forming global partnerships with artists, enhancing creative exchange and cultural diversity.

During JAPAN NIGHT, Casio showcased their digital piano, the PX-S7000HM from the Privia series, known for its exceptional performance and design. Esteemed artist Jeanne Cherhal praised the PX-S7000HM, stating, "Privia is an instrument of unparalleled creativity, that ignites and inspires with its exquisite sound and design." Her performance captivated an audience of film industry luminaries and media representatives.