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Press release

18.06.2024

Casio to Release G-SHOCK with Workout Logs and More Comfortable Fit

Slim and Compact Design, Great for Everyday Use

Die neue G-Squad GBD-300 in schwarz am Arm eines sportlichen Mannes.

Norderstedt, 18th of June 2024

Casio Europe announced today the release of the GBD-300, a new addition to the sports-driven G-SQUAD line in the G-SHOCK family of shock-resistant watches. These new watches feature a slim, compact profile that offers an even more comfortable fit, as well as handy functions for tracking running and other training regimens.

The G-SHOCK first came out in 1983, delivering on a passion to create a tough watch that would not break even if dropped. Ever since, Casio has continued to introduce functional, structural, and design advancements to the brand’s outstanding shock resistance. Stacked with data-tracking functions, the sports-driven G-SQUAD line in the G-SHOCK brand has proven very popular.

The new GBD-300 features a simple octagonal form in a slim, compact design that offers an even better fit on the wrist. This shock-resistant watch comes packed with handy sports-oriented functions that track distance, step count, and more. The slim profile is achieved with a shock-resistant structure that places the center case between two separate bezels. The back bumper bezel, with its bowl-shaped curvature wrapping around the case, not only boosts shock resistance, but also helps reduce contact with the back of the hand. The flexible covering placed on the underside where the soft urethane band meets the bezel follows the movement of the wrist when worn to deliver an even more comfortable fit. Parts of the band that come into contact with the skin feature a dotted texture. This prevents the band from slipping, as well as from sticking to the skin due to perspiration, to provide the ultimate comfort. 

The GBD-300 comes with the following features amongst others:

  • Shock resistance
  • Bluetooth®
  • Solar operation (Tough Solar® by CASIO)
  • Training functions such as distance, speed and accelerometer
  • Pedometer and monthly data analysis
  • World time function
  • Stopwatch & 4 alarms
  • Phone finder
  • LED light
  • Water resistant up to 20 bar
  • Size: 48.9 x 47.4 x 14.9mm
  • Total weight: approx. 60g

About G-SHOCK

G-SHOCK was born from the idea and desire to create an indestructible watch. The CASIO engineers followed the "Triple 10" concept, which meant that the watch had to survive a fall from a height of 10 metres, withstand 10 bar water pressure and have a service life of 10 years on a single battery. Since its launch in 1983, G-SHOCK has stuck to this concept and has continuously perfected the G-SHOCK models through development. The cult brand has made a name for itself worldwide in the fields of fashion, sport and music. As a testament to this success, G-SHOCK celebrated its 40th anniversary in 2023.

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2024   |   2023  

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Philipp Urschel, Unit Lead Fashion | Philipp.urschel@boldberlin.com 
Sophia Duwensee, PR Comms Manager | Sophia.duwensee@boldberlin.com 
Leon Becker, PR Assistant | Leon.becker@boldberlin.com

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