Press release
22nd of August 2025
G-SHOCK
Birth of Original G-SHOCK Characters Designed by NIGO®
Four Iconic Brand Models Serve as Design Motifs
Norderstedt, August 22, 2025 — CASIO EUROPE GmbH is excited to announce the launch of a new project in collaboration with globally renowned creator NIGO®, centered around the shock-resistant watch brand G-SHOCK. The original characters designed by NIGO® will embody the enduring spirit of G-SHOCK since its inception and will be featured across various global content initiatives going forward.
The characters are inspired by four signature G-SHOCK models—DW-5000 with its iconic square design, DW-6900 featuring three circular digital displays, GA-2100 with an octagonal bezel, and GA-110 boasting a large, dimensional case—and showcase unique coloring and design elements that only NIGO®, with his deep connection to diverse cultures over many years, could realize. These characters symbolize support for those who boldly take on challenges worldwide without fear of failure.
Goro
Rock
Duno
Wang Teng
A dedicated website launched offers in-depth insights into the characters, including a series of upcoming animations.
https://gshock.casio.com/europe/contents/nigo-gshock/
About NIGO©
Fashion Designer / Creative Director
NIGO® founded his own fashion brand in the 1990s, which quickly gained global recognition and became a cornerstone of the modern street fashion scene. Later, in 2010, he launched a new brand "HUMAN MADE," while also taking on creative collaborations with various companies. Since September 2021, he has served as the Artistic Director for LVMH-owned brand "KENZO." Most recently, in January 2025, he unveiled a collaborative collection with Pharrell Williams for "LOUIS VUITTON" in Paris.
A special project logo, “NIGO: G-SHOCK,” has been created as icon for the collaboration with G-SHOCK. The colon (:) at the center represents the digital clock’s hour-minute separator, symbolizing the timeless resonance between NIGO® and G-SHOCK.
About G-SHOCK
G-SHOCK was born from the idea and desire to create an indestructible watch. CASIO engineers followed the ‘Triple 10’ concept, which meant that the watch had to survive a fall from a height of 10 metres, withstand 10 bar of water pressure and have a battery life of 10 years. Since its launch in 1983, G-SHOCK has remained true to this concept and has continuously perfected its models through development. The cult brand has made a name for itself worldwide in the fields of fashion, sport and music. As a testament to this success, G-SHOCK celebrated its 40th anniversary in 2023.