G-SHOCK

Norderstedt, 22 July 2026 – G-SHOCK is today launching the new LUXE-BLACK SERIES: the four new models in the GM-2100 and GA-2100 ranges boast a refined look and exude non-verbal strength through their deep black elegance.

Subtle contrasts are created by the shades of black, whilst the robustness typical of G-SHOCK underpins the iconic design, which is characterised by confident understatedness and a controlled sheen. The matte, finely textured dial absorbs light, thereby minimising reflections; it is complemented by newly developed, well-defined hands and redesigned, vapour-deposited hour markers, which ensure excellent readability and a sophisticated finish.

The GM-2100LXB-1AER features a black ion-plated metal bezel, a glass-fibre-reinforced stainless steel resin case and a bio-based resin strap. Silver accents on the GM-2100LXB-1AER and gold accents on the GM-2100LXB-1A9ER on the sub-dials, as well as a vapour-deposited coating on the edge of the glass, emphasise the sense of depth and the quality of the materials.

In the two GA-2100LXB models, superfluous embellishments have been deliberately omitted to draw attention to the consistently applied minimalist design. The dial features a matte black finish with a finely textured surface that minimises reflections and absorbs light. The hour markers have been given a silver vapour-deposited coating for a subtle metallic sheen, creating a sophisticated contrast to the minimalist bezel and the strap made from black bio-based resin.

The LUXE-BLACK series will be available from 11 August 2026 from selected specialist retailers.