"Digitalisation" designer case

Five different designs for CASIO school and graphic calculator covers: music notes, a sprinter, a basketball player, a chimpanzee in space and green plants

Aleksandar Georgiev

Topic: Digitalisation and technology

Question 1: Tell us a bit about yourself

A. Georgiev: I am an architect and 3D artist.

I've always had a passion for art and its application in all aspects of our lives: from the pragmatic we see in architecture, for example, to the entertainment we consume with comics.

I have enjoyed being involved in the design of private houses, industrial buildings and comics. A catalogue of my work can be seen on my ArtStation profile.

Question 2: Tell us a bit about your artistic process.

A. Georgiev: Whenever I start a new project, I begin by trying to interpret and visualise the idea of the campaign. I often reference or draw inspiration from other artists when refreshing the design in shapes and colours. But my favourite part is the end, when I finalise the subtleties and details, because they give the creation integrity and a complete vision. I think it's very important to look at your work with fresh eyes, so I often wait some time before I tackle the final stage and finish the project.

Question 3: Through this campaign, CASIO seeks to inspire students' understanding of science, technology, engineering, art and mathematics, as well as their passion for these subjects.
Knowing that thousands of students will see your artwork, is there a particular story (personal or otherwise) that you want to share with them?

A. Georgiev: Knowing that CASIO calculators are used every day in classrooms by students and teachers, I hope that my designs can help make everyday lessons more colourful, interesting and engaging, thus improving the learning process itself.
As a student, I was fascinated by space and the cosmos. Its enormous size and mysteries aroused my curiosity and interest in science. I believe that it is this thirst for knowledge that drives humanity and influences its development and progress. This was my inspiration for the design of the monkey exploring the cosmos.
Humanity has made great strides in shaping our environment, ourselves and nature, especially since the advent of digitalisation. This was the inspiration for the drawing of the microchip sheet.
For me, both drawings represent the same concept: humanity's unbridled creativity and desire for exploration, the constant endless loop of beginning-end, micro-macro, construction-deconstruction. I have tried to explore this connection between man, technological and scientific progress and nature in the motifs of the artwork on the one hand, and in the choice of colour and composition on the other.

ArtStation