Designer cases by Aleksandar Georgiev
Aleksandar Georgiev
Question 1. Was there a difference in how you approached the creative process for the second edition of CASIO STEAM Cases?
A. Georgiev: For me, art, and especially painting, is almost never sudden and spontaneous. Rather, I define it as a process that I try to enjoy as much as possible. The truth is that there is always something unexpected and exciting when you start a new project. For the second edition of CASIO STEAM Cases, I started by brainstorming, challenging my mind to think in different and sometimes unconventional directions. Thanks to this brainstorming, many ideas took shape. The goal is to first describe the idea in words so that I can then express it as best I can through my drawing. Gradually, together with the Casio team, we selected the ideas that clearly express the idea of the campaign and reach the hearts of the people for whom they are intended.
Question 2. Are there parts of your life that inspired you when visualizing the themes for the cases?
2.1: About Music
A. Georgiev: My life and work have always been closely connected with music. When I paint, I always listen to music and try to reproduce what I hear in pencil on the white pages. Headphones, a Walkman and later a Discman always accompanied me on the long journey to school. For me, music is also a refuge where I can hide and a whole new world in which I can immerse myself and which I can portray and discover.
2.2: About running
A. Georgiev: For me, the drawing of the runner has more to do with high technology, more precisely with the development of prostheses and mechanized limbs. The relationship between man and technology is growing stronger every day, and their symbiosis seems inevitable to me. I consider this process as a natural process in the course of development and human evolution.
2.3: About basketball
A. Georgiev: Basketball was the sport I played when I was in school. I often stayed after school in the schoolyard to play, and the game was so captivating that sometimes the sun had long set without me noticing. It is quite natural that the last pages of my notebooks were filled with drawings and sketches of basketball players.
Question 3. Through this campaign, CASIO aims to inspire students' understanding and passion for science, technology, engineering, art and mathematics.
If you were to go back in time and talk to your own younger self, do you think you would use the theme below to spark interest in STEAM?
What would you say to your younger self?
3.1: About music
A. Georgiev: When I was in high school, I wanted to play in a rock band. My older brother had a bass guitar, and sometimes I tried to play when he wasn't home. Looking back at the past, I would encourage my younger self to seek more of me in music. Even then, there were some online platforms to find other musicians in my city, and maybe that was a way to start the band I wanted to play in.
3.2: About running
A. Georgiev: Drawing is an important foundation in industrial design, more precisely in the first phase of conception. I would definitely encourage my younger self to challenge himself and get out of his comfort zone. Aside from comics featuring runners, I definitely find drawing concept cars interesting in my current position — and why not add aerodynamic and sustainable sports equipment to that as well?
3.3: About basketball
A. Georgiev: Basketball is definitely something I miss from my high school days. I keep telling myself that I'm going to buy a ball and go play on a court. I would warn myself against giving up the game and look for a way to incorporate it into my daily life in some way. Playing sport at school opens a wider and broader horizon for young people — it's through these activities that you meet like-minded people, make friends, learn discipline, train your will and endurance.
Go to the designer cases from 2021
Digitalisation and technology
Space exploration
Biodiversity
Women in science
The power of innovation