Collaboration with Environmental Groups
Contribution to the preservation of biodiversity
Casio maintains a number of watch brands, including G-SHOCK, BABY-G, and PRO TREK, which offer the functions, performance, and design needed to provide utility and convenience to users across the wide range of activities they pursue. We envision our timepieces being used in all corners of the globe, in natural environments of abundance and sometimes in extreme conditions both on land and at sea. As such, we consider it our duty to contribute to environmental conservation. We are committed to creating collaboration models themed around the natural environment and wildlife, and we are working to encourage and support the activities of environmental groups.
Working together for nature and conservation
Since the late 1990s, CASIO has been developing models for G-SHOCK and BABY-G in cooperation with various environmental protection groups. CASIO will continue this collaboration in the future and continue to produce joint models.
Cooperation model with the Charles Darwin Foundation
The Charles Darwin Foundation is an international non-profit organisation that operates the Charles Darwin Research Station and conducts research in the field of biological evolution and diversity on the Galápagos Islands.
It is the first international organisation to engage in conservation activities in the Galápagos Islands, starting in 1959. Currently, it has over 100 staff members from all over the world involved in a range of activities, including surveying the Galápagos Islands' marine and terrestrial life and ecosystems, promoting island nature conservation efforts, and providing environmental education to local residents.
Together with TRUECOTTON and Food Textile: the sustainable production of our textile wristbands
Our textile wristbands are the result of a collaboration with TRUECOTTON and the Food Textile project. Our partnership with TRUECOTTON gives us access to traceable organic cotton. This means that we know exactly which farm the fabric comes from and what the labour and production conditions are there. This enables us to ensure that our products are produced ethically and sustainably.
In addition, thanks to our partnership with the Food Textile project, we use colourants made from recycled food. By innovatively utilising resources that would otherwise be wasted, we are helping to reduce the environmental footprint of our products. For example, we use coffee beans to produce dark-coloured ribbons. This unique approach allows us to offer not only stylish but also environmentally friendly products that reflect our commitment to sustainability.
