Collaborating with Environmental Groups to Conserve Biodiversity
Casio maintains a number of watch brands, including G-SHOCK, BABY-G, and PRO TREK, which offer the functions, performance, and design needed to provide utility and convenience to users across the wide range of activities they pursue. We envision our timepieces being used in all corners of the globe, in natural environments of abundance and sometimes in extreme conditions both on land and at sea. As such, we consider it our duty to contribute to environmental conservation. We are committed to creating collaboration models themed around the natural environment and wildlife, and we are working to encourage and support the activities of environmental groups.
Love The Sea And The Earth
Casio has created G-SHOCK and BABY-G collaboration models with a range of environmental groups since the late ’90s, and continues to do so.
A partnership model designed with the Charles Darwin Foundation, an organisation that researches biological evolution and diversity in the Galápagos Islands.
Charles Darwin Foundation
The Charles Darwin Foundation is an international nonprofit organisation that operates the Charles Darwin Research Station. It is the first international organisation to engage in conservation activities in the Galápagos Islands, starting in 1959. Currently, it has over 100 staff members from all over the world involved in a range of activities, including surveying the Galápagos Islands' marine and terrestrial life and ecosystems, promoting island nature conservation efforts, and providing environmental education to local residents.
Together with TRUECOTTON and Food Textile: the sustainable production of our textile wristbands.
Our textile wristbands are the result of a collaboration with TRUECOTTON and the Food Textile project. Our partnership with TRUECOTTON gives us access to traceable organic cotton. This means that we know exactly which farm the fabric comes from and what the labour and production conditions are there. This enables us to ensure that our products are produced ethically and sustainably.
In addition, thanks to our partnership with the Food Textile project, we use colourants made from recycled food. By innovatively utilising resources that would otherwise be wasted, we are helping to reduce the environmental footprint of our products. For example, we use coffee beans to produce dark-coloured ribbons. This unique approach allows us to offer not only stylish but also environmentally friendly products that reflect our commitment to sustainability.
