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Enjoying Me-time is important to me. - ESTHER BUNNY COMICS - Girl's PARTY! | CASIO INDIA


Enjoying Me-time is important to me.

CULTURE   |   2022.04.08

You don't need to be everything for everyone, make sure you make time for YOURSELF.

Here is the watch featured in the illustration!


Esther Kim is a Korean-American artist. She was born in Los Angeles and spent her teenage years in Tokyo. She has been working as a creator for over ten years combining illustration, design, character licensing, art direction and gallery art to create her own world.
Her work is at once cute but knowing, and has a sophisticated girlishness informed by her love of fashion and multicultural background.
She is the creator of the character Esther Bunny.
They are her emotional alter egos; reflections of her loneliness and alienation as an outsider in the different cultures she grew up in.

Esther Bunny is observant—always looking sideways and not making eye contact . Their ears are like large antennas, facing outwards to catch what is going on around them.
They are perceptive, conscious of the culture around them, and are always trying to do what’s right.

BABY-G feels like more than just a watch: it feels like a culture.
BABY-G’s are cute, but durable—so you can wear it everyday. I find them to be classic, yet somehow also trendy, and they always remain in style.
I love also the variety of colors, styles and artist collaborations.

It was challenging to draw the BABY-G watch in detail, and also I had to draw a lot of frames.
It was a challenge to keep track of all the art and keep a consistent story.
It was a lot of work, but I’m really happy that Esther Bunny can wear a BABY-G watch and be a part of BABY-G again (I actually drew art for BABY-G once before!).

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