*The color tone of the listed products may differ from the actual product in some cases.
Introducing new special collaboration models between G-SHOCK, the watch that has been revolutionizing timekeeping toughness since 1983, and the world-famous virtual band Gorillaz. G-SHOCK is constantly pushing the limits of style and function by thinking outside the box to develop new and exciting collaboration models in ways that enhance its own brand image, as well as that of collaboration partners. Base model for this lineup is the world-popular square design digital 5600 Series. The colors of the GW-B5600GZ model are inspired by the hues of Gorillaz's latest* album "NOW NOW." A combination of pop blue and pink are incorporated into the design, and the bi-color message "NOW" floats onto the display whenever it is illuminated with the backlight. This model comes in specially designed packaging that is befitting of G-SHOCK collaboration timepieces. This new special collaboration model captures the essence of both the innovative and world-popular Gorillaz virtual band, and the spirit of G-SHOCK's constant and unending evolution and innovation. *As of March 2019