FOR IMMEDIATE RELEASE:
CASIO ADDS A POP OF COLOR TO PRO TREK SERIES
DOVER, NEW JERSEY, April 4, 2019
New Vivid Series Boasts Vibrant Design, Smaller Size and Enhanced Functionality
-Today, Casio America, Inc.
is excited to announce the addition of three new collection. The new Vivid Series, including the PRG330-2A, PRG330-4A, and PRG330-9A, boast a vibrant design, smaller case, and is outfitted with all of the innovative the features PRO TREK is known for.
Equipped with Casio’s Triple Sensor Version 3 Technology,
the new timepieces include a direction sensor for compass readings, pressure sensor for altimeter/barometer readings and a thermo sensor for temperature. The altimeter has a higher resolution (1-meter vs. 5-meter increments) and provides faster measurements than its predecessors by four seconds (1-second intervals vs. 5-second intervals). For those who enjoy going off trail, each timepiece is outfitted with a digital compass with bearing memory.
Additionally, the new models feature Casio’s Tough Solar Power technology, which consists of a solar panel system that converts light to electricity and eliminates the need for battery changes. Users don’t have to worry about sustaining a charge as the new models consume 90 percent less battery than earlier models.
Designed with a compact case and aluminum bezel, the new timepieces also offer water resistance up to 100 meters, 1/10th stopwatch, four daily alarms, 48-city world time, countdown timer, and more.
The vivid blue PRG330-2A, orange PRG330-4A, and yellow PRG330-9A will be available nationwide in April for a MSRP of $200 at select jewelry and watch retailers, Casio.com and PROTREK.Casio.com.
About PRO TREK Smart
PRO TREK is a line of men’s watches designed and engineered to make them essential pieces of outdoor gear including Tough Solar Power, Triple Sensor Technology (i.e. altimeter/barometer, digital compass and thermometer), low temperature and water resistance, daily alarms, a stopwatch, and more. Whether individuals enjoy hiking, camping, mountain biking or hunting, Casio’s PRO TREK collection offers rugged, stylish and versatile timepieces for men with features that enhance any outdoor experience. For additional information on Casio’s PRO TREK line of timepieces, please visit: www.PROTREK.Casio.com.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to fulfill its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casio.com.