Casio Adds Two New Timepieces To Edifice Collection

FOR IMMEDIATE RELEASE:


CASIO ADDS TWO NEW TIMEPIECES TO EDIFICE COLLECTION
EQB501XBR-1A and EQB800BR-1A Embody Style, Comfort, and Innovation

DOVER, NJ, September 19, 2018 -Casio America, Inc. is excited to announce the addition of the EQB501XBR-1A and EQB800BR-1A to its distinctive EDIFICE collection of timepieces. Designed for both professional and personal lifestyles, the new high-performance models offer enhanced features including Bluetooth Connectivity and Dura-Soft Fluoro-Rubber Band technology, making them the ideal addition to any man’s wardrobe.

“With new design features including the Dura-Soft Fluoro-Rubber Band, the new models evoke a sense of velocity and motorsports energy that consumers have come to know and expect of our EDIFICE series," said David Johnson, Vice President of Casio’s Timepiece Division. “The EQB501XBR-1A and EQB800BR-1A are great fit to the EDIFICE collection providing bold and versatile designs that are both comfortable and stylish."

To provide smart timekeeping, the EQB501XBR-1A and EQB800BR-1A can be paired to a smartphone with just a push of a button through Casio’s Mobile Link Technology. By downloading the CASIO WATCH+ app and connecting to a compatible smartphone via Bluetooth® SMART, the watches can access the correct time in their current location and for up to 300 cities worldwide, even updating with the latest time zone and Daylight-Saving Time information.

Designed with a bold 3D dial and stainless-steel case, the new models are outfitted with a Dura-Soft Fluoro Rubber band. Inspired by Fluoroelastomers, commonly found in top-of-the-line vehicles, the band provides wearers with a heat -resistant, abrasion-resistant, oil-resistant, and innovative material, perfect for a man on the go. Both models are water resistant up to 100 meters and offer world time, a daily alarm and stopwatch. Additionally, the EQB800BR-1A comes equipped with a full auto calendar and best lap indicator.

Casio’s EDIFICE EQB501XBR-1A (MSRP $320) and EQB800BR-1A (MSRP $350) will be available nationwide in October at select jewelry and watch retailers. For additional information on Casio’s EDIFICE collection of timepieces, please visit www.EDIFICE.Casio.com.

About EDIFICE
Casio’s EDIFICE collection reflects a distinct sense of style by providing men with features that are ideal for professional and weekend lifestyles. The collection speaks to upwardly, mobile men whose goals lie anywhere from the boardroom to the ballpark. With a variety of aristocratic, sleek styles, Casio’s EDIFICE timepieces possess features including multi-layered dials, world time, daily alarms, and more. Made with strong, comfortable band materials of resin and stainless steel, each style exudes an attractive, sophisticated look. For additional information on Casio’s EDIFICE line of timepieces, please visit www.EDIFICE.Casio.com.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to fulfill its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit casio.com/home.