FOR IMMEDIATE RELEASE:
CASIO AMERICA NAMES CORNERSTONE AS AGENCY OF RECORD FOR G-SHOCK
Cornerstone To Lead Public Relations and Social Media Strategy for Iconic Watch Brand
Dover, NJ, June 16, 2016 - Casio America, Inc. announces the selection of Cornerstone as agency of record for the G-SHOCK brand. Cornerstone, an award-winning global creative agency headquartered in NYC, will oversee G-SHOCK’s public relations and social media strategy, executing a multifaceted program across all major product categories.
“G-SHOCK has been a leader in the industry for over 30 years, and we’re excited to work with Cornerstone as we head into our next chapter,” said David Johnson, Vice President of Casio’s Timepiece Division. “Cornerstone’s creativity, strategic vision, and deep understanding of the G-SHOCK brand will help us drive awareness among new audiences, while continuing to expand the brand’s relevance to our loyal consumers.”
Known for bringing modern lifestyle brands and Fortune 500 companies alike to millennial audiences, Cornerstone has spearheaded strategic and cutting-edge campaigns. The agency has been recognized for its award-winning work, with accolades from Fast Company, Adweek, PR Daily and more.
“We are proud to begin this partnership with G-SHOCK, an iconic brand that has been rooted in the worlds of music, art, fashion, technology and sports for decades,” said Jon Cohen, Co-CEO of Cornerstone. “Cornerstone’s strong foundation within the creative community, paired with our expertise in helping brands connect to culture will ensure G-SHOCK continues to be recognized as an innovator within the timepiece space.”
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up”. For more information, visit G-SHOCK.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.
Cornerstone is an award-winning global creative agency built on the belief that to reach consumers, you must inspire. A full-service agency, Cornerstone aims to “Create and Amplify.” Founded by Rob Stone and now co-led with Jon Cohen, Cornerstone is celebrating 20 years of representing Fortune 500 clients across multiple disciplines. Headquartered in New York, with offices in London, Los Angeles, and São Paulo. www.cornerstoneagency.com .