FOR IMMEDIATE RELEASE:
CASIO EXPANDS PRO TREK SERIES WITH NEW OUTDOOR
Casio PRO TREK PRW-3500 Features 200-Meter Water Resistance and Triple Sensor Version 3 Technology
MESSE BASEL, SWITZERLAND, March 19, 2015 – Consistently raising the bar, Casio America, Inc. has introduced a rugged and versatile timepiece to its outdoor activity PRO TREK line. The PRW-3500 is the first PRO TREK watch to feature 200-meter water resistance, Casio’s next-generation Triple Sensor Version 3 Technology, and Tough Solar Power, making it a must-have accessory for outdoor enthusiasts. The PRW-3500 will be on display for the first time at Baselworld 2015 in Switzerland from March 19-26 in Hall 1.2.
“As the timepiece landscape evolves, we continuously innovate to bring the most advanced features to our adventure-seeking consumers,” said David Johnson, vice president of Casio’s Timepiece Division. “Thanks to the high level of water protection, the PRW-3500 can be worn with confidence during any number of outdoor activities such as surfing, diving, kayaking, and rafting.”
Based on Casio’s PRW-3000, which has a digital display and is water resistant up to 100 meters, the 200 meter water resistance found in the PRW-3500 allows outdoor enthusiasts to take their adventures to new heights—and depths. Like its predecessor, the PRW-3500 boasts Triple Sensor Version 3 Technology which includes a direction sensor and pressure sensor for compass and altimeter/barometer readings. The atmospheric sensor includes a pressure trend alarm to keep users informed of any sudden pressure swings that might otherwise be overlooked. The timepiece also enables the user to effortlessly check—and record—all the needed information on outdoor conditions. In addition, the PRW-3500 can be operated easily even if the user is wearing gloves, thanks to its large buttons, non-slip surfaces and a register ring that has been shaped for easy gripping.
With Casio’s Tough Solar Power technology, the PRW-3500 eliminates the need for battery changes. After a full-charge, the timepiece has a battery life of approximately 23 months without further exposure to light and a special Power Save feature allows the timepiece to power down when not exposed to light for a certain period of time, thus conserving energy. This eco-friendly, solar battery-powered timepiece can be charged even in low or fluorescent light. In addition, the PRW-3500 features a full auto LED backlight which illuminates in the dark with just a tilt of the wrist.
Equipped with Casio’s Multi-Band 6 Atomic Timekeeping technology, the PRW-3500 alleviates concerns about changing the time for Daylight Saving Time or leap years. This timepiece automatically synchronizes with atomic clocks in the US, Germany, the UK, China and two in Japan based on the user’s home city setting.
The PRW-3500 is available this spring at select jewelers and retailers nationwide. It comes in three colors including: silver bezel with black resin band (MSRP: $300), orange bezel with orange resin band (MSRP: $320), and black bezel with titanium band (MSRP: $450). For additional information on Casio’s PRO TREK series, please visit www.ProTrek.Casio.com.
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About PRO TREK
PRO TREK is a line of men’s watches designed and engineered to make them essential pieces of outdoor gear including Tough Solar Power, Triple Sensor Technology (i.e. altimeter/barometer, digital compass and thermometer), low temperature and water resistance, daily alarms, a stopwatch, and more. Whether individuals enjoy hiking, camping, mountain biking or hunting, Casio’s PRO TREK collection offers rugged, stylish and versatile timepieces for men with features that enhance any outdoor experience. For additional information on Casio’s PRO TREK line of timepieces, please visit www.PROTREK.Casio.com.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to fulfill its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com