Casio Father's Day Survey Finds That Dads Want To Spend More Time With Their Kids Outdoors

FOR IMMEDIATE RELEASE:

CASIO FATHER’S DAY SURVEY FINDS THAT DADS WANT TO SPEND MORE TIME WITH THEIR KIDS OUTDOORS
Smart Devices like Casio’s WSD-F10 Smart Outdoor Watch Offer Features that Help Dads Make the Most of Family Outdoor Activities

DOVER, NJ, June 17, 2016 - Just in time for Father’s Day, Casio America, Inc. is proud to announce the results of its recent ‘Smart Outdoor Device Survey for Fathers’ which polled fathers in the United States, Japan and Germany on technology devices and spending time with family outdoors. The survey found that when it comes to time spent with their children for outdoor activities, fathers around the world do not spend as much time as they would like. In particular, fathers in the U.S. spend approximately seven hours a week enjoying outdoor activities with their children. The survey also indicated that dads would like to increase their time spent with their children by 23 percent up to approximately nine hours. Purpose built products, such as Casio’s WSD-F10 Smart Outdoor Watch are helping fathers maximize this time.

Smart Devices and the Outdoors
Dads are more connected than ever before and they want to remain connected when they head outside with their families. According to Casio’s survey:

  • More than three out of four fathers own multiple (two or more) technology devices.
  • Virtually every father (89 percent) surveyed takes their smartphone with them during outdoor activities and more than one-third of those dads surveyed will also bring their smartwatch.
  • More than half of fathers indicated that when considering a smartwatch, it must have apps for outdoor activities. Fathers also look at features including battery life (85 percent), durability (84 percent), as well as waterproofness (65 percent).

In addition, dads not only want to remain connected during their adventures, but they also want tools that will help them navigate the great outdoors. For example, Casio’s survey found that more than one-quarter of fathers cited that a sudden change in the weather as the top issue they faced on outdoor activities. Moreover, 40 percent indicate that they couldn’t get a signal from their existing devices or dropped it in water and 19 percent lost direction on their trek. Casio’s Smart Outdoor Watch is packed with features and tools designed specifically to address these outdoor challenges and ensure that enthusiasts can enjoy what they love doing in the great outdoors.

“Dads increasingly have more responsibilities inside and outside of the home, so the time they get to spend with their families is extremely valuable,” said David Johnson, Vice President of Casio’s Timepiece Division. “The integration of smart devices into daily life is creating some advantages for them and Casio’s WSD-F10 is an ideal tool for dads to use while cycling, fishing or hiking with their children this summer and beyond.”

Casio’s Smart Outdoor Watch - WSD-F10
Casio’s WSD-F10 Smart Outdoor Watch is powered by Android Wear™ and features a dual-layered LCD comprised of a color and monochrome touch display. When set to Timepiece Mode, the watch switches to an energy-saving mode that displays the time only on the monochrome LCD, allowing users to use it during long outings. It is water resistant up to 50 meters and is able to check direction, altitude and atmospheric pressure. The WSD-F10 also enables the use of various apps such as email alert, weather, maps, voice search and more to help users stay connected while on their excursions. Additionally, users can also load their own apps to expand the feature set for any alternative outdoor activities they may participate in. Casio’s WSD-F10 Smart Outdoor Watch is available now in red, green, black, and orange at retail stores nationwide, as well as online on Google Store™, Amazon, REI, ShopCasio, Macy’s, JCPenney, Dick’s Sporting Goods and Tourneau for a MSRP of $500.00.

Survey Methodology
This survey was conducted online within the United States, Japan and Germany between April 25-27, 2016 among 900 fathers (300 fathers in each country) aged 20-59 who participate in outdoor activities with their children such as trekking, hiking, camping, fishing, hunting and more.

For additional information on Casio’s full portfolio of timepieces, please visit: www.Casio.com. To view the full findings of this survey, visit: bit.ly/1USVFKO

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.