FOR IMMEDIATE RELEASE:
CASIO G-SHOCK COMMEMORATES 35 YEARS OF INNOVATION IN ABSOLUTE TOUGHNESS WITH ANNIVERSARY EVENT
Headline Performers A$AP Mob Kick Off Yearlong Celebration Alongside Brand Executives and Collaborators
DOVER, NJ, NOVEMBER 10, 2017 -Last night, G-SHOCK kicked off its yearlong 35th anniversary celebration with an exclusive press conference and live performances by DJ and founder of streetwear brand Off-White, Virgil Abloh, and headliners, A$AP Mob at The Theater at Madison Square Garden in New York City. The celebratory event offered G-SHOCK executives and friends the opportunity to honor the brand’s legacy, recapping 35 years of innovation, and sharing exciting future plans.
The evening began with David Johnson, Vice President of the Timepiece Division for Casio America, leading a press conference that featured G-SHOCK executives speaking to an audience of over 1,300 attendees regarding the evolution of the brand. President of Casio Computer, Mr. Kazuhiro Kashio offered a retrospective of Casio’s rich legacy, while Founding Father of G-SHOCK, Mr. Kikuo Ibe unveiled the first-ever, sapphire crystal G-SHOCK – a prototype model fusing the most fragile material with G-SHOCK’s hallmark toughness. Also revealed at the celebratory event was the newest timepiece from the namesake Master of G line, a solar GPS navigation Rangeman. Equipped with GPS capability, triple sensor and low-temperature resistance, this new solar powered model connects to the G-SHOCK app to allow 3D log mapping to route the wearer’s every adventure.
Executive Managing Officer, Mr. Shigenori Itoh led the test of toughness for the evening alongside Hockey Hall of Fame member and former General Manger of the New York Rangers Mark Messier, who recreated the iconic first G-SHOCK commercial through an epic display of shooting watches into a hockey net in place of a puck.
G-SHOCK Athlete, Louie Vito, RedBar Group Founder Adam Craniotes, Author and Condé Nast Traveler Editor, Matt Hranek, KITH Owner, Ronnie Fieg, and other friends of the brand also joined executives onstage to discuss the growth of G-SHOCK as a leader in timepiece innovation.
On display throughout The Theater were key timepieces representing all of G-SHOCK’s collections, including MR-G, MT-G, Master of G, and women's S Series. Custom artwork included hand-painted pieces by artist and longtime collaborator, Eric Haze, who designed the celebratory logo and identity for the 35th anniversary. Haze has worked with the brand for over 20 years, and also designed the official logos for the 25th and 30th anniversary celebrations as well as signature models.
The news conference was followed by a cocktail hour with music by DJ and Founder of streetwear brand Off-White, Virgil Abloh, with the evening concluding with an exciting, energy-filled performance from A$AP Ferg alongside other A$AP Mob members, including A$AP Ant, Cozy Boys, A$AP Nast and A$AP Twelvyy.
Celebrities, actors and influencers such as Grammy-Award winner recording artist T-Pain, acclaimed grime artist Skepta, Designer Nicole Miller, Model and son of P. Diddy Christian Combs and tattoo artist Jon Boy, as well as G-SHOCK athlete and Olympian Louie Vito also attended the milestone event.
Please use the link below to download event imagery shot by Ryan Muir: https://app.box.com/s/sb4s7xwy6w78akfq5befndpksen6vwn3
Please use the link below to download event imagery from AP: http://bit.ly/2zz57if.
For more information on upcoming G-SHOCK product releases, visit http://www.gshock.com/
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up.” www.gshock.com
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.