Casio G-SHOCK Joins Forces with Designer Nicholas K to Launch a New S Series Women's Collection



The new S Series “Cool White" collection watch debuts at Nicholas K SS16 NYFW runway show

DOVER, N.J., September 10, 2015Casio America, Inc. proudly celebrates the launch of its S Series Cool White collection at Spring Summer 2016 New York Fashion Week. This season’s S Series Cool White collection introduces crisp white wrist bands, complimented by three distinct face colors: silver, copper, and cobalt blue.

The S Series Cool White collection made its debut on the Nicholas K SS16 runway. The sporty line of watches complemented the base jumper-inspired collection, which featured floor length, tech nylon parachute gowns.

“The Casio G-SHOCK S Series is a true complement to the design philosophy of Nicholas K," said Nicholas Kunz, Creative Director of Nicholas K. “Its radical approach and capability of enduring the extreme makes it our favorite timepiece."

 “Following the success of our first two seasons with Nicholas K, we are happy to introduce the Cool White collection at their SS16 NYFW presentation." said David Johnson, Vice President of Timepiece Division Casio North America. “The Cool White collection is geared toward the fashion forward female who is looking for an accessory that makes the personal statement, toughness and resilience that G-SHOCK is well-known for."

The S Series line uplifts the G-SHOCK brand into the contemporary fashion space for the female consumer who loves G-SHOCK watches, but feels they may be too large for her wrist. G-SHOCK continues to offer brilliant technical innovations through S-Series but now extends itself into presenting watches as a sporty fashion accessory.

Casio will release the S Series Cool White watches globally to retail this October and the new collection will embrace all the features usually associated with G-SHOCK.  They are all equipped with an auto LED light with afterglow, 5 daily alarms, an hourly time signal, 1/1000th  second stopwatch, countdown timer, 48-city world time with 29 time zones and are shock resistant, magnetic resistant and water resistant to 200M.

The S Series collections are available at Nordstroms, Macy’s, select department stores and fashion boutiques, as well as G-SHOCK Soho NYC store, and online at Price of each Cool White color way is $130.

GMAS110CW-7A1 S Series GMAS110CW-7A2 S Series GMAS110CW-7A3 S Series
GMAS110CW collection
High Resolution Images


CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up".

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit