FOR IMMEDIATE RELEASE:
CASIO G-SHOCK RELEASES POLARIZED BLACK COLOR SERIES
Magnifying style and technology fuse for Spring in this latest addition
Dover, NJ, February 17, 2015 – Casio G-SHOCK delivers a three piece eye-catching collection highlighted in hues of blue and purple.
The three watches included in the Polarized Black Series – DW5600PM-1, GDX6900PM-1, and GA110PM-1A – demonstrate G-Shock’s ability to create timepieces offering modern, unique style and technological performance. Each model within this series has an electrifying look with shades of piercing blues and purples that seamlessly dissolve into one another. In addition to this unique look, the collection offers G-SHOCK’s recognizable toughness and durability.
Features within this series vary from watch to watch. The DW5600PM-1 features include an EL Backlight, 1/100th Sec. Stopwatch (24Hr), Multi Alarm, Countdown Timer (24Hr), and a Case Size of 42.8mm. Second is the GDX6900PM-1 offering Auto LED (Super Illuminator) Backlight, 3 Multi-function Alarms, World Time (29 TZ/48 Cities), 1/100th Sec. Stopwatch (24Hr), Countdown Timer (24Hr), 10 Year Battery, and a Case Size of 53.9mm. Rounding out the collection – with a Case Size of 51.2mm – is the GA110PM-1A with Magnetic Resistance, Auto LED Light, World Time (29TZ/48 Cities), 4 Daily Alarms & 1 SNZ, 1/1000th Sec. Stopwatch (100Hr), Speed Indicator, and Countdown Timer (24Hr).
The Polarized Black Color Series will be available this March through select department stores, fashion boutiques, key jewelers and the G-SHOCK NYC Soho store. The DW5600PM-1 will retail for $120.00 USD, the GDX6900PM-1 for $150.00 USD, and the GA110PM-1A for $170.00 USD.
High Resolution Images
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up”.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.