Casio G-SHOCK Unveils All-New Connected Carbon Mudmaster At Baselworld 2019

FOR IMMEDIATE RELEASE:


CARBON MUDMASTER

CASIO G-SHOCK UNVEILS ALL-NEW CONNECTED CARBON MUDMASTER AT BASELWORLD 2019
Latest Model Has Quad Sensors to Provide Accurate Location and Step Trackingl


DOVER, NEW JERSEY, MARCH 20, 2019 — Today, Casio G-SHOCK unveils its latest men’s MUDMASTER, arriving with a new Carbon Core Guard structure to provide the upmost strength in the toughest of conditions. The new GGB100-1A3 features a green band and fine-resin back cover, as well as a black, carbon fiber reinforced resin case and carbon insert bezel to provide a tough, yet light weight structure.


The special edition MUDMASTER will be on display at Baselworld from March 21-26 at the Casio booth, located in Hall 1.1 B71 & 67.


The unique carbon core guard structure of the GGB100-1A3 allowed for the removal of guards that would traditionally protect the watch buttons and employs a filter to avoid dirt intrusion creating a mud-resistant structure. The model also comes equipped with a large front light button, to provide high visibility and usability.


Other key features include the Bluetooth mobile link function, which through the G-SHOCK Connected app, provides a location indicator and memory, mission log memory, and automatic correction for altitude, among other features. In addition, the timepiece’s Quad sensors- compass, thermometer, barometer, and step tracker - further enhance its location and step tracking capabilities.


The timepiece also comes equipped with G-SHOCK technology such as:


  • 200M water resistance
  • Super Illuminator
  • (World time (39 TZ + 27 cities)
  • • 5 Alarms
  • • Countdown timer
  • Stopwatch and countdown timer
  • Auto Super Illuminator LED light
  • Countdown timer
  • 1/100 stopwatch

The GGB100-1A3 will retail for $350 and will be available for purchase beginning in August.


About G-SHOCK
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up." www.gshock.com


About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casio.com.