Casio G-SHOCK Unveils Latest Additions to Men's Black Out Series

FOR IMMEDIATE RELEASE:

 Black Out Series

CASIO G-SHOCK UNVEILS LATEST ADDITIONS TO MEN’S BLACK OUT SERIES
Series Includes Updated DW5700 Revival Model and New Band Texture

DOVER, NJ, FEBRUARY 1, 2018 -Casio G-SHOCK announces the addition of five new timepieces to the men’s Black Out series. Now comprised of 10 total styles, the latest releases include a DW5700 revival model, two new DW6900 models and one new GA100 model – all offering absolute toughness for any situation with a tactical inspired colorway. DW5750E-1B features a 45.4mm case, with a circular bezel and resin band. The new DW6900 timepieces, which feature a 50mm circular case and bezel, will come in both a resin (DW6900BB-1) or CORDURA®* cloth (DW6900BBN-1) band, which provides extremely high resistance to stretching and tearing. The updated GA100 (GA100BT-1A) will feature a new, textured band and a 51.2mm case.

Each model also comes equipped with standard G-SHOCK technology of shock resistance and 200M water resistance. The DW5750E-1B, DW6900BB-1 and DW6900BBN-1 each have Multi-Function Alarm and EL Backlight, while the GA100BT-1A features 4 Daily Alarms & 1 Snooze Alarm, as well as an Auto LED Light. The GA100BT-1A, DW6900BB-1, and DW5750E-1B will retail for $99 USD, and will be available for purchase at G-SHOCK retailers, including Macy’s, shopcasio.com, and the G-SHOCK Soho Store. DW6900BBN-1 will be available at select fashion boutiques nationwide.

About G-SHOCK
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up." www.gshock.com.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casio.com.