FOR IMMEDIATE RELEASE:
CASIO G-SHOCK UNVEILS MR-G x BRUCE LEE MODEL COLLABORATION MODEL
Latest Luxury Men’s Timepiece Comes with Unique, Jeet-Kune-Do “Yin Yang" Emblem on Case Back
DOVER, NEW JERSEY, FEBRUARY 20, 2020 — Today, Casio G-SHOCK adds a new addition to its luxury MR-G line. A total of only 300 pieces of the limited-edition watch, which is a collaboration model featuring legendary action film star and martial artist, Bruce Lee, who would have turned 80 years old this year, will go on sale worldwide.
The MRG-G2000BL-9A was envisioned as a collaboration between Bruce Lee, whose combination of world-class physical and mental toughness continues to captivate people today, and the ever-evolving MR-G series, the pinnacle of the G-SHOCK line, which likewise continues to deliver an uncompromising commitment to structured materials, processing, and finishing. The updated MRG model arrives with a yellow, Dura Soft Fluoro-Rubber Band, which brings both high durability and a soft feel on the wrist, as well as sapphire glass crystal that provides outstanding scratch resistance.
In addition to a strong yet comfortable band, the MRG-G2000BL-9A also boasts a sleek bezel that is coated with diamond-like carbon (DLC) to increase abrasion resistance. The model’s titanium case and bezel are also subjected to a deep-layer hardening process, which makes their surfaces four to five times harder than plain titanium, for a double hardening treatment, ensuring strength throughout the entire model.
The colors black and yellow are used for the case and the band respectively, recalling the tracksuit worn by Bruce Lee in the posthumously released film, Game of Death. In addition, the colors yellow and red, which appear in the emblem of Jeet Kune Do, the martial arts philosophy founded by Lee, are used for the indices and the MR-G logo and second hand, respectively.
The entire watch expresses the philosophical thinking behind Jeet Kune Do, as well as the philosophy of its creator Bruce Lee. The bezel is engraved with "Using no way as a way, having no limitation as limitation," a phrase that expresses the limitless potential of Jeet Kune Do, while its symbol, with the same phrase in Chinese, is engraved on the case back. The 3 o’clock position on the dial is also decorated with Bruce Lee’s signature, using the Chinese character "龍," or dragon, Bruce’s nickname. These and other features make the MRG-G2000BL-9A a special model very much alive with the energy of Bruce Lee, whose legendary spirit transcends the generations.
The model is based on the MRG-G2000 of the flagship MR-G series, which matches the legendary action film star’s combination of strength and beauty while also delivering tons of advanced technology. The MRG-G2000BL-9A features time adjustment capabilities using radio wave time-calibration signals, GPS satellite signals, and Bluetooth® to ensure accurate time reflecting time zone changes around the world and daylight savings time.
The MRG-G2000BL-9A also comes equipped with G-SHOCK technology including:
- Shock Resistant
- 200M Water Resistance
- Airplane Mode
- Super Illuminator LED Light
- World Time (39 time zones)
- Daily Alarm
- Full Auto Calendar
- 1/1 Sec. Stopwatch (24H)
- Countdown Timer (24H)
The MRG-G2000BL-9A will retail for $4,000 and will be available for purchase beginning in April at select Jewelers and the G-SHOCK Soho Store.
"The Bruce Lee name, image, likeness and all related indicia are intellectual property of Bruce Lee Enterprises, LLC. All Rights Reserved. www.brucelee.com ."
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CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra "never, never give up." www.gshock.com/home.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit a href="https://www.casio.com/" target="_blank">www.casio.com
Lee Jun-fan (Chinese: 李振藩; November 27, 1940 – July 20, 1973), known professionally as Bruce Lee (Chinese: 李小龍), was a Chinese-American actor, director, martial artist, martial arts instructor, and philosopher. He was the founder of Jeet Kune Do, a hybrid martial arts philosophy drawing from different combat disciplines that is often credited with paving the way for modern mixed martial arts (MMA). Lee is considered one of the most influential commentators, critics, advocates, and martial artists of all time and is a pop culture icon of the 20th century who bridged the gap between East and West. He is often credited with helping to change the way Asians were presented in American films.