Casio G-SHOCK And Robert Geller Return To The Runway For 2016 New York Fashion Week: Men's


Robert Geller Spring/Summer 2017 NYFW

G-SHOCK’s Luxury G-STEEL Timepieces featured in Robert Geller Spring/Summer 2017 NYFW Presentation

Dover, NJ, July 18, 2016 - Today Casio America, Inc. proudly continues its partnership with acclaimed menswear designer Robert Geller for the fourth consecutive New York Fashion Week Men’s show in New York City.

Held at Skylight Clarkson Sq., the S/S17 runway presentation featured a combination of some of Casio’s latest sophisticated and significant timepieces, the G-STEEL Collection. Robert Geller hand-selected the refined metal timepieces, which included the G-STEEL models GSTS100G-1B, GSTS110D-1A, GSTS110BD-1B, GST210D-1A, GST210D-9A and GST210B-1A to compliment his newest collection. Timepieces were also on display backstage.

The G-STEEL collection was designed for a dynamic man who enjoys the look and feel of a metal timepiece and the absolute toughness that is synonymous with the G-SHOCK brand.

The G-STEEL GSTS110D-1A, GST210D-1A, and GST210D-9A featured in the show are available now and retail for $350 USD. The G-STEEL GSTS100G-1B and GSTS110BD-1B are new G-STEEL Solar models to be released in August 2016 at a retail price of $280 and $450 USD respectively. The GST210B-1A featured in the show includes silver accents on the face and retails for $320.

CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up". For more information, visit

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit