Casio G-SHOCK Expands G-LIDE Series

FOR IMMEDIATE RELEASE:

GAX100A-7A

CASIO G-SHOCK EXPANDS G-LIDE SERIES
Six New Models Offer Urban Style for Summer 2016

Dover, NJ, June 23, 2016 - Casio America, Inc. is proud to announce two new G-LIDE collections that offer diversity in color, style and technology fit to achieve that perfect Urban Style for your summer 2016 wardrobe.

Sold exclusively in Zumiez, the first collection features the striking marbled patterned G-SHOCK G-LIDE in which no two marble patterns are alike. The GAX100MA-2A, GAX100MB-3A and the GAX100MB-4A all display ultimate toughness paired with a unique street, yet surf-ready look. Leading is the GAX100MB-4A , designed with a radiant red and black pattern. The GAX100MB-3A is designed with an eye-catching green and blue color way. Lastly, the GAX100MA-2A follows in a standout electric blue.

Wrapped in G-SHOCK toughness and technology, all three marble timepieces are equipped with features such as Shock Resistance, 200M Water Resistance, Magnetic Resistance, Thermometer, Tide Indicator, Moon Graph, Auto LED, World Time (29 Time Zones / 48 Cities+UTC), 4 Daily Alarms, & 1 Snooze, 1/100th Sec. Stopwatch (1000Hr), Countdown Timer (24Hr), 12/24 Hr Time Formats, Mute Function and a case size of 51.2mm.

The second G-LIDE series features a monochromatic color way of black and white. The GAX100A-7A features both an all white face and band. The GAX100B-1A follows with an all black band and face but with complementing flashes of white. Lastly, the GAX100B-7A has a great combination of both black and white. The model features a white face with a black band.

All three models include Shock Resistance, 200M Water Resistance, Magnetic Resistance, Thermometer, Tide Indicator, Moon Graph, Auto LED, World Time (29 Time Zones / 48 Cities+UTC), 4 Daily Alarms, & 1 Snooze, 1/100th Sec. Stopwatch (1000Hr), Countdown Timer (24Hr), 12/24 Hr. Time Format, Mute Function and a case size of 51.2mm.

The Casio G-SHOCK G-Lide Marble Series will be available this July exclusively at Zumiez and G-SHOCK NYC Soho. The series will retail the GAX100MA-2A, GAX100MB-3A and the GAX100MB-4A at $160 USD.

The Casio G-SHOCK Mononchromatic G-Lide Series will be available this July exclusively at the G-SHOCK NYC Soho, select Macy’s and fashion boutiques. The series will retail the GAX100A-7A, GAX100B-1A, GAX100B-7A at $130 USD.

About G-SHOCK
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up”.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.