Casio G-SHOCK Expands G-STEEL Timepiece Range


G-Steel 2nd Generation Series

Extended G-Steel 2nd Generation Series Offers Unique Style & Function

Dover, NJ, March 29, 2016 - Casio America, Inc. releases the G-Steel 2nd Generation series for Spring - a four-piece watch collection that offers a bold look in several variations.

In addition to providing absolute toughness, G-SHOCK delivers a refined level of style & design with its unique layered guard structure of metal and resin for the bezel and layered dials for a 3-dimensional look. The GST210B-1A and GST210B-4A have a solid resin band and striking metal watch faces. The GST200CP-2A and GST200CP-9A are beautifully designed with a metal crystal pattern printed on the resin bands.

The G-STEEL 2nd Generation Series offers the very best in timepiece technology & durability. All four models include Shock Resistance, 200M Water Resistance, Auto Super Illuminator LED backlight, Neo-brite Luminous Hands, World Times (31 Time Zones / 48 Cities + UTC), 5 Daily Alarms, 1/100th Sec. Stopwatch (24Hr.), Countdown Timer (60min), 12/24 Hr. Formats, and a case size of 52.4mm.

The Casio G-SHOCK G-STEEL 2nd Generation Series is now available at the G-SHOCK NYC Soho store, select Macy’s and fashion boutiques. The series retails from $320 to $350 USD.

For information on the other G-STEEL timepieces, including the GST-210, check out the video here:

CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up".

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit