Casio G-SHOCK Expands Their Exclusive Range of G-STEEL Timepieces


  • GST210D-9A
  • GST210D-1A

G-STEEL 2nd Generation Collection offers a marriage of Metal and Toughness

Dover, NJ, February 26, 2016 - Casio America, Inc. is proud to announce G-STEEL 2nd Generation - a distinguished range of timepieces for a man seeking G-SHOCK ’s legendary performance and technology, wrapped in a more refined appearance.

Inspired by adventurers that grew up wearing G-SHOCK , the G-STEEL range offers a pair of timepieces featuring a layered guard structure, a new 3D Complex Dial featuring a rotating disc mode indicator and analog format with 3-hands (hr., min, sec). Both watches feature a unique dual-layer stainless steel bezel engineered to expertly resist strong top-down shocks.

The GST210D-1A timepiece features an all-over silver bezel and band while the GST210D-9A applies subtle gold detailing to the watch face.

The G-STEEL 2nd Generation offers the best in timepiece technology. Both models include shock resistance, 200M Water Resistance, Auto Super Illuminator LED, Neo-brite Luminous Hands, World Times (31TZ / 48 Cities + UTC), 4 Daily Alarms and 1 Snooze, 1/100th Sec. Stopwatch (24Hr.), Countdown Timer (60min), 12/24 Hr. Formats, and a case size of 52.4mm.

These GST210D-1A and GST210D-9A G-STEEL timepieces will be available at select Macy’s, select jewelers & fashion apparel stores as well as the G-Shock NYC Soho store and both priced at $350.00 USD.

CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up". In 2013, G-SHOCK celebrated their 30th anniversary.

About Casio America, Inc. Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to fulfill its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit