Casio G-SHOCK Offers Sportswear Inspired S SERIES Women's Collection


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The S Series “Heathered" Collection Makes the Perfect Accessory for your New Year’s Fitness Resolution

Dover, NJ, December 23rd, 2015 - Casio America, Inc. offers the S Series Heathered collection as the perfect accessory to jump start your health and fitness New Year’s resolutions. The S Series Heathered collection comes in 4 color ways, orange, purple, white, and green, each inspired by heathered pattern sportswear. The timepieces feature an interwoven speckled pattern, reminiscent of a sporty heathered sweat suit. The unique textured look easily complements a modern woman’s workout attire.

“The Heathered collection is a perfect gift for yourself or for the fitness buff in your life." said David Johnson, Vice President of Timepiece Division Casio North America. “The Heathered collection was designed for the fashion forward female who is looking for an accessory that makes a personal statement, while maintaining functionality in her busy lifestyle."

The S Series line uplifts the G-SHOCK brand into the contemporary fashion space for the female consumer who loves G-SHOCK watches, but feels they may be too large for her wrist. G-SHOCK continues to offer brilliant technical innovations through S-Series but now extends itself into presenting watches as a sporty fashion accessory.

The collection embraces all the features associated with a classic G-SHOCK watch. Each timepiece is equipped with an auto LED light with afterglow, 5 daily alarms, an hourly time signal, 1/1000 second stopwatch, countdown timer, world time with 29 time zones and are shock resistant and water resistant to 200M.

The S Series collections are available at Nordstrom, Macy's and select department stores, as well as G-SHOCK Soho NYC store, online at, and retails for $160.00.

CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up".

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit