Casio G-SHOCK Offers The Latest In Trends For Spring - Summer 2016


G-SHOCK Delivers Range of Timepieces Perfect for both Spring and Summer Style

Dover, NJ, April 22, 2016 -Casio America, Inc. is proud to announce three new collections that offer diversity in shape, style and technology for your spring and summer wardrobes.

  • Tricolor series GA120TRM-7A
  • Tricolor series GA120TR-7A

The first collection features the G-SHOCK Tricolor lineup for May 2016. Both the GA120TRM-7A and the GA120TR-7A offer the ultimate in toughness and maritime good looks. The GA120TRM-7A includes a basic white face, complemented with a blue and red band. The GA120TR-7A design showcases a white face with both red and blue bezels and buttons with a blue band keeper and red buckle.

G-SHOCK’s Tricolor series offers the latest in technology. Both models include Shock Resistance, 200M Water Resistance, Magnetic Resistance, Auto LED / Flash Alert, World Time (29 Time Zones / 48 Cities+UTC), 4 Daily Alarms & 1 Snooze Alarm, 1/1000th Sec. Stopwatch (100Hr) w/Speed Indicator (Max 1998 Unit / H), Countdown Timer (24 Hr), 12/24 Hr Formats, Mute Function and a case size of 51.2mm.

  • White and Blue Series DW5600WB-7
  • White and Blue Series GA110WB-7A
  • White and Blue Series AWGM100SWB-7A

The second featured collection is the White and Blue Series for May 2016. The DW5600WB-7, GA110WB-7A, and AWGM100SWB-7A are all designed with a crisp, white color theme highlighted with light blue dials making them perfect for warm summer fashion. The DW5600WB-7 in this series features a new twist on the classic G-Shock. It features a white band with touches of classic light blue. It’s the only digital watch of the collection making this timepiece just as functional as it is fashionable. The GA110WB-7A features an all white band and dial with light blue embossed logos. Lastly, the AWGM100SWB-7A features an all white band with light and dark blue accents on the face. This collection combines hues of light blue, dark blue and white making these color ways perfect for summer style.

The AWGM100SWB-7A comes equipped with Tough Solar Power, and Multiband 6 Atomic Timekeeping available in the US, UK, Germany, Japan and China. Some of the other features included in the timepieces include Shock Resistance, 200M Water Resistance, Magnetic Resistance, Backlight or LED Light, World Time, Daily Alarms, Stopwatch, Countdown Timer, 12/24 Hr Formats, and Mute Function.

  • Sporty Illumi Series GA100LY-1A
  • Sporty Illumi Series GA110LY-1A
  • Sporty Illumi Series GA400LY-1A

The third featured collection is the Sporty Illumi Series. This three-piece series comes designed in a semi-gloss/gloss black and features accents of a luminous lime green coloration. The GA100LY-1A features an amazing Camouflage print dial while the GA110LY-1A comes equipped with a beaming ombre dial. Lastly, the GA400LY-1A comes fitted with a large rotary crown switch for intuitive operation.

Wrapped in G-SHOCK’s absolute toughness, all three timepieces in the Sporty Illumi Series are Shock Resistant, 200M Water Resistant, Magnetic Resistant, and come equipped with an Auto LED / Flash Alert, World Time (29 Time Zones / 48 Cities+UTC), 4 Daily Alarms & 1 Snooze Alarm, Stopwatch , Countdown Timer , 12/24 Hr Formats, and Mute Functions.

The Casio G-SHOCK Tricolor Series will be available this May 2016. This series will retail the GA120TRM-7A $130 USD and the GA120TR-7A at $120 USD. Also available May 2016, the White and Blue Color Series DW5600WB-7 will retail for $99, the GA110WB-7A for $120 USD and the AWGM100SWB-7A for $150. Lastly, the Sporty Illumi Series will be available in June 2016. The GA100LY-1A and GA110LY-1A will retail for $120 USD and the GA400LY-1A for $130 USD.

All product will be available at, select department stores, fashion boutiques, key jewelers, and the G-SHOCK NYC Soho store.

CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up".For more information, visit About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit