Casio G-SHOCK Releases New Colors To The GRAVITYMASTER For Spring 2016


Gravitymaster Series GA1100

Two New Colors Are The Perfect Aviation Accessory

Dover, NJ, March 28, 2016 - Casio America, Inc. announces two new color adds to the the GRAVITYMASTER Series GA1100 for Spring. Developed as aviation timepieces, the series offers a perfect upgrade to Spring wardrobe essentials.

The two timepieces; the GA1100-2B and the GA1100-9G offer new complementary color adds. GA1100-2B is designed with a watch-face that includes hints of electric blue, while the GA1100-9G offers a powerful touch of gold.

Alongside the timepiece design features and G-Shock’s central absolute toughness, this series has exclusive technological advancements. Wide hour and minute hands show the time in your current location, while a second time can be indicated by the dial at 9 o’clock. In addition, the Twin Sensors feature offers both a Digital Compass and Thermometer. A high-luminonsity LED display light enables ready of display information even in the dark.

Both models include Shock Resistance, 200M Water Resistance, Digital Compass / Thermometer, Auto Super Illuminator LED, Neo-brite Luminous Hands & markers, World Time (31 TZ / 48 Cities + UTC) 5 Daily Alarms (1SNZ), 1/100th Sec. Stopwatch (60 Min), Countdown Timer (60min), 12/24Hr Formats and a case size of 52.1mm.

The Casio G-SHOCK Color Add is now available at the G-SHOCK NYC Soho store, select Macy’s and fashion boutiques. The series will retail the GA1100-2B and GA1100-96 at $250 USD.

CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up". In 2013, G-SHOCK celebrated their 30th anniversary.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit