Casio G-SHOCK S Series Announces Sponsorship of the 2015 Avon 39 the Walk to End Breast Cancer



DOVER, N.J., October 2015Casio America, Inc. proudly announces its official sponsorship of AVON 39 The Walk to End Breast Cancer New York. The weekend-long event series, held on Saturday, October 17th and Sunday, October 18th, raises awareness and funds to fight breast cancer.

G-SHOCK is proud to partner with AVON 39, and join in the fight to end breast cancer," said David Johnson, Vice President of Timepiece Division Casio North America. “We celebrate the toughness and resiliency of AVON 39 walkers, and appreciate the importance of breast cancer awareness and prevention."

AVON 39 The Walk to End Breast Cancer New York begins at 6:30AM Saturday, October 17th, with an inspirational opening ceremony at Pier 84 in Manhattan. Participants will begin their challenge of 26.2 miles through New York City, making their way to Basecamp 39 at Randall’s Island, where they will spend the night before the 13-mile journey to the finish line on Sunday, October 18th. 

The Casio team will be stationed along the walk route to celebrate and motivate the AVON 39 participants. Tough Toss Games will be hosted at the Casio tent, where walkers will be able to win S Series watches on the 39’s of every hour.

CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up".

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit

AVON 39 The Walk to End Breast Cancer
AVON 39 The Walk to End Breast Cancer, formerly known as the Avon Walk for Breast Cancer, is a project of the Avon Foundation for Women, a 501(c)(3) public charity. Since its launch in 2003, the AVON 39 series has raised $550 million through the dedication of 207,000 participating women and men from across the country, including thousands of Avon Associates and Representatives. The Avon Foundation awards the funds raised to local, regional and national breast cancer organizations to accelerate breast cancer research; improve access to screening, diagnosis and treatment; and educate people about breast cancer. AVON 39 takes place in seven cities, covering 39.3 breast cancer-crushing miles in two days, and raises significant awareness and funds to fight breast cancer. The AVON 39 series is the largest fund-raising event for the Avon Breast Cancer CrusadeSince Avon launched the Crusade in 1992, Avon breast cancer programs in over 50 countries have contributed more than $800 million to conduct research and to advance access to quality care for all, regardless of a person’s inability to pay. Visit for more information.