Casio G-SHOCK to Reprise Original BABY-G Watch With 25th Anniversary Model

FOR IMMEDIATE RELEASE:


BGD-525

CASIO G-SHOCK TO REPRISE ORIGINAL BABY-G WATCH WITH 25TH ANNIVERSARY MODEL
Limited-Edition Watch Commemorates Brand’s 90s Heritage with Custom Engraving and Packaging


DOVER, NEW JERSEY, JANUARY 8, 2019 - Today, Casio G-SHOCK unveils an updated edition of the original Baby-G watch in honor of the brand’s 25th anniversary. Largely resembling the original DW520 Baby-G timepiece, the new BGD525 boasts a semi-transparent case and band, as well as blue and pink accents on the face and a custom street-style inspired back engraving of the number 25. To package the anniversary model, the new watch will also come in a custom case of vivid pink and purple – nodding to the brand’s 90s heritage.


Baby-G was first launched in 1994 as the women’s alternative to the G-SHOCK watch. Also inspired by the ethos of “ultimate toughness", the Baby-G models were re-designed to feature slimmer case sizes and a feminine aesthetic. An instant hit amongst the teenage community, the line solidified the rise of digital watches in women’s fashion.


Updated for today, the commemorative watch boasts an increase in water resistance and an EL backlight, as well as standard G-SHOCK technology including:

  • 200M water resistance and shock resistance
  • World Time (29TZ / 48 Cities)
  • Stopwatch and countdown timer
  • 4 daily alarms and 1 SNZ
  • Mute function
  • 40.0mm case

  • The BGD525-7 will retail for $79 and will be available for purchase starting this February at select jewelers, baby-g.com, and the G-SHOCK Soho store. For more information about the Baby-G brand, visit https://www.baby-g.com.

    About BABY-G
    Casio’s female timepiece brand, BABY-G, was created as a counterpart to its “big brother" G-SHOCK in 1994. The brand exemplifies the meeting of fashion and function for the vibrant, active woman with watches that are stylish, bold, tough and chic. Equipped with the same great functionality that G-SHOCK is known for, BABY-G timepieces are shock and water resistant with multiple daily alarms and stopwatch functions. The brand has partnered with some of the hottest names in music, fashion and pop culture on standout watch collaborations including Ke$ha, Rebecca Minkoff, Joyrich and Married To The Mob. For additional information on Casio’s BABY-G line of timepieces, please visit https://www.baby-g.com


    About Casio America, Inc.
    Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casio.com.