Casio Introduces Latest EDIFICE Timepiece With Smart Phone Link Technology

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CASIO INTRODUCES LATEST EDIFICE TIMEPIECE WITH SMART PHONE LINK TECHNOLOGY
EQB-500DB-2A Boasts Smart Phone Link, Tough Solar Power and Bold Design

Dover, NJ, April 14, 2016 - Casio America, Inc. is proud to announce its latest EDIFICE men’s timepiece - the EQB-500DB-2A.
The new timepiece is equipped with Smart Phone Link, Tough Solar Power, a 3D Dial and water resistance up to 100 meters. This advanced functionality is combined with a modern style that makes Casio’s EQB-500DB-2A ideal for any man’s professional or weekend lifestyle. Whether he is traveling domestic or abroad, the watch’s Global Time Sync functionality is sure to keep him on pace.

“We are proud to introduce the EQB-500DB-2A, as it complements a wide array of styles, and can easily transition from the office to the outdoors,” said David Johnson, Vice President of Casio’s Timepiece Division. “By offering the best capabilities from basic timekeeping to Bluetooth connectivity, the EQB-500DB-2A further exemplifies Casio’s dedication to providing consumers with bold, cutting-edge timepieces.”

Smart Phone Link
The EQB-500DB-2A can connect to a smartphone with just a push of a button through Casio’s Mobile Link Technology. By downloading the CASIO WATCH+ app and connecting to a compatible smartphone via Bluetooth® SMART, the watch can access the correct time in its current location and for over 300 cities worldwide, even correcting for Daylight Saving Time if needed. Users also have the capability to swap the specified home time and world time with the press of a button, as well as correct alarms and other time settings. Additionally, the phone finder function provides the ability to help find a lost device by connecting to it and having it emit a sound to help find its location, even if the phone is on silent.

Tough Solar Power
The new EQB-500DB-2A features Casio’s Tough Solar Power which eliminates the need for battery changes. After a full-charge and without further exposure to light, the EQB-500DB-2A has a battery life of approximately seven months. The timepiece also has a special power save feature that enables it to power down when not exposed to light for a certain period of time which helps to conserve energy. This solar battery-powered timepiece can be charged even in low or fluorescent light.

Designed with a 45mm stainless steel case and band with blue accents on a bold 3D dial, Casio’s EQB-500DB-2A will be available at select jewelry and watch retailers nationwide in May for a MSRP of $410.

For additional information on Casio’s EDIFICE collection of timepieces, please visit www.EDIFICE.Casio.com.

About EDIFICE
Casio’s EDIFICE collection reflects a distinct sense of style by providing men with features that are ideal for professional and weekend lifestyles. The collection speaks to upwardly, mobile men whose goals lie anywhere from the boardroom to the ballpark. With a variety of aristocratic, sleek styles, Casio’s EDIFICE timepieces possess features including multi-layered dials, world time, daily alarms, and more. Made with strong, comfortable band materials of resin and stainless steel, each style exudes an attractive, sophisticated look. For additional information on Casio’s EDIFICE line of timepieces, please visit www.EDIFICE.Casio.com.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.