FOR IMMEDIATE RELEASE:
CASIO PRO TREK SCALES NEW TERRAIN WITH THE AMERICAN MOUNTAIN GUIDES ASSOCIATION
Leading Outdoor Timepiece Manufacturer Sponsors AMGA 2015-2016 Team Events
DOVER, NJ, July 23, 2015 – Casio America, Inc. is excited to announce that it has partnered with the American Mountain Guides Association (AMGA). As part of the new partnership, Casio’s widely popular PRO TREK line will be the ‘official watch’ brand of the AMGA instructor team, and will equip the most talented mountain guides in the United States with outdoor timepieces that include all the necessary functions to help guide their journeys.
“Casio and the American Mountain Guides Association share a common mission – to bring outdoor adventurists together and provide the tools necessary for them to accomplish their goals,” said David Johnson, Vice President of Casio’s Timepiece division. “We feel that partnering with the AMGA is a natural fit and we look forward to providing America’s top mountain guides with timepieces that are specifically designed to help navigate the great outdoors.”
The AMGA is a 501(c)(3) educational non-profit organization that is dedicated to supporting the American mountain guiding and climbing instructor community. With communication to over 700,000 aspiring adventurers each year, the AMGA offers climbers and skiers cutting edge knowledge and hundreds of years of collective experience in American guiding instruction. The AMGA provides a community hub for all American mountain guides and climbing instructors and offers more than 300 internationally recognized training courses, exams and certifications, membership opportunities, and safeguard access to climbing and skiing areas.
“We are thrilled to partner with Casio to provide our elite instructor team with top of the line timepieces that they can use in the field,” said Dale Remsberg, AMGA Technical Director. “Casio’s PRO TREK models are ideal solutions for our community as they provide a rugged, stylish accessory with technological features that will enhance their overall outdoor experience.”
Casio’s PRO TREK line is equipped with Casio’s Triple Sensor Version 3 Technology, which provides fast and precise altitude, barometric pressure and temperature readings to help monitor natural phenomena. The timepieces include a direction sensor, for compass capabilities; a pressure sensor for altitude and atmospheric pressure readings and a thermo sensor for temperature readings. These timepiece models redefine tough with additional features such as Tough Solar Power, water resistance, low temperature resistance, daily alarms, a stopwatch, and more.
To learn more about Casio’s PRO TREK series of timepieces, please visit www.ProTrek.Casio.com.
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About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.
About PRO TREK
Casio’s PRO TREK line of Triple Sensor watches is designed and engineered to make them essential tools for outdoor pursuits. With technologies including Tough Solar Power, Triple Sensor (i.e. altimeter/barometer, digital compass and thermometer), water and low temperature resistance, daily alarms, stopwatch, and more, they’re equally suited for the experienced adventurer as well as the weekend warrior who enjoy climbing, hiking, camping, mountain biking, hunting; almost any outdoor adventure. Casio’s PRO TREK collection offers rugged, stylish and versatile timepieces with features that enhance any outdoor experience. For additional information on Casio’s PRO TREK line of timepieces, please visit www.PROTREK.Casio.com.
About the AMGA:
The American Mountain Guides Association (AMGA) is a 501(c)(3) educational nonprofit that inspires and supports a culture of American mountaincraft. As the leading organization of America’s most vibrant, inspiring community of climbers and skiers, the AMGA offers cutting-edge knowledge and hundreds of years of collective experience that you won’t get from any other climbing organization. AMGA guides and staff are the experts in the business of being a guide. The AMGA has spent 30 years setting standards for American guiding, protecting the guiding environment, and organizing a powerful, unified community of climbers and skiers. And will spend the next 30 supporting future generations of guides and clients.