FOR IMMEDIATE RELEASE:
CASIO SHOWCASES STYLISH TIMEPIECES FOR FATHER’S DAY
From the Boardroom to the Trails: Casio has a Timepiece for Every Dad
DOVER, NJ, May 27, 2015 – Father’s Day is right around the corner, so skip the typical tie or coffee mug and give Dad something he really wants. Casio America, Inc. is excited to present a variety of classic and stylish timepieces designed for every type of dad this Father’s Day. From the savvy businessman to the avid outdoorsman, Casio’s versatile timepieces are a terrific way to show Dad how much he is appreciated.
“Timepieces are the perfect accessory to reflect Dad’s personality and lifestyle,” said David Johnson, Vice President of Casio’s Timepiece Division. “A great watch should not only look good, but also have functionality suited for the wearer and we’re excited to showcase how Casio’s timepieces can be a stylish and practical choice for all types of activities and adventures.”
For the Travel-Savvy Dad
For the dad who spends time in the air or on the road, Casio’s EDIFICE Collection is ideal, with its classic style and incredible functionality. The newly launched EQB-510 and ECB-500 timepieces connect to a smartphone with just one push of a button through Casio’s Mobile Link Technology. By downloading the CASIO WATCH+ app and connecting to a compatible smartphone via Bluetooth®SMART, these watches can access the time for over 300 cities worldwide, even correcting for Daylight Saving Time, if needed. This way when Dad is on the road, he’ll know exactly what time it is at home.
The EQB-510 and ECB-500 are also water resistant up to 100 meters and are Powered by Light, featuring Casio’s Tough Solar Power which eliminates the need for battery changes. After a full-charge and without further exposure to light, the EQB-510 has a battery life of approximately 34 months, while the ECB-500 has a battery life of approximately 33 months. The EQB-510 is available now at select retailers nationwide for a MSRP of $380 and the ECB-500 will be available in June for an MSRP of $300.
For the Outdoor Enthusiast
Whether Dad likes to hunt, hike, run or swim, Casio’s PRO TREK PRW-3500 timepiece is the ultimate accessory with technologies and features to help guide him through any adventure. The PRW-3500 is the ultimate outdoorsman watch, it features Tough Solar Power as well as Triple Sensor technology, which includes a direction sensor, pressure sensor and thermo sensor for compass and altimeter/barometer and temperature readings. The atmospheric sensor includes a pressure trend alarm to keep users informed of any sudden pressure swings that will come in handy if Dad is out hiking. In addition, the timepiece enables the wearer to check – and record – information on outdoor conditions and thanks to its large buttons and non-slip surfaces, the PRW-3500 can be operated easily even if the user is wearing gloves or out on the river kayaking. It’s water resistant up to 200 meters, allowing outdoor enthusiasts to take their adventures to new depths. The PRW-3500 is available at select jewelers and retailers nationwide in three colors including: silver bezel with black resin band (MSRP: $300), orange bezel with orange resin band (MSRP: $320), and black bezel with titanium band (MSRP: $450).
For additional information on Casio’s timepieces, please visit www.Casio.com.
High Resolution Images
Casio’s EDIFICE collection reflects a distinct sense of style by providing men with features that are ideal for professional and weekend lifestyles. The collection speaks to upwardly, mobile men whose goals lie anywhere from the boardroom to the ballpark. With a variety of aristocratic, sleek styles, Casio’s EDIFICE timepieces possess features including multi-layered dials, world time, daily alarms and more. Made with strong, comfortable band materials of resin and stainless steel, each style exudes an attractive, sophisticated look. For additional information on Casio’s EDIFICE line of timepieces, please visit www.EDIFICE.Casio.com.
About PRO TREK
PRO TREK is a line of men’s watches designed and engineered to make them essential pieces of outdoor gear including Tough Solar Power, Triple Sensor Technology (i.e. altimeter/barometer, digital compass and thermometer), low temperature and water resistance, daily alarms, a stopwatch, and more. Whether individuals enjoy hiking, camping, mountain biking or hunting, Casio’s PRO TREK collection offers rugged, stylish and versatile timepieces for men with features that enhance any outdoor experience. For additional information on Casio’s PRO TREK line of timepieces, please visit www.PROTREK.Casio.com.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to fulfill its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.