Casio Takes on Classic Fall Trend with New Timepiece



Casio Takes on Classic Fall Trend with New Timepiece
Denim-Style Watch Launches in August

DOVER, NJ, August 3, 2017 - With fall just around the corner, Casio America, Inc.! is bringing the effortless cool of denim to your accessories collection with a brand-new timepiece. Inspired by the perfect pair of crisp jeans, the BGD560DE-2 model combines the versatility of fall’s favorite fabric with an iconic Baby-G style.

The band and case are printed with a washed-denim pattern, while the face features black trim around a digital display. The BGD560DE-2 is equipped with shock- and water-resistance up to 200 meters, an EL backlight, world time, daily alarms, stopwatch and countdown timer capabilities, and 12/24 hour formats.

“With the design of this new denim color concept timepiece, we re-imagined our classic digital style by pairing it with a staple fall texture," said Dave Johnson, Vice President of Casio’s Timepiece Division. “We’re very excited to offer our consumers this new product, inspired by the ‘tough and cool’ Baby-G lifestyle."

Casio’s new BABY-G watch retails for $99 and will be available at select fashion retailers. For more information about these women’s analog-digital watches, visit

Learn more about Baby-G watches.

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