Casio to Showcase Portfolio of Timepieces at Outdoor Retailer Summer Market 2016


New WSD-F10 Smart Outdoor Watch and G-SHOCK Series are Essentials for Outdoor Enthusiasts

Salt Lake City, UT, August 2, 2016 Casio America, Inc. is excited to announce that it will showcase an expansive portfolio of timepieces during the Outdoor Retailer Summer Market 2016 in Salt Lake City, Utah. Casio’s new WSD-F10 Smart Outdoor Watch, widely popular G-SHOCK series and more will be on display at the company’s booth (#BR313) from August 3rd to August 6th.

“Casio is excited to participate in the Outdoor Retailer Summer Market and showcase its newest timepieces from an ever-expanding portfolio at the largest outdoor sports show of its kind," said David Johnson, Vice President of Casio’s Timepiece Division. “From our WSD-F10 Smart Outdoor Watch that is engineered especially for outdoor use to our industry-leading G-SHOCK line of rugged timepieces, Casio is on a mission to provide tools that make it easy for consumers to embrace their passion for the great outdoors, whether it is backpacking, camping, mountain biking, fishing and more."

WSD-F10 Smart Outdoor Watch
Outdoor adventures will never be the same with Casio’s new WSD-F10 Smart Outdoor Watch. Powered by AndroidWear™, it boasts water resistance up to 50 meters and is tested to military standard specifications to ensure it can withstand a variety of rugged activities. The WSD-F10 comes equipped with a wide range of useful apps and features that are perfect for tech-savvy fitness or outdoor enthusiasts. Users can check direction, altitude, atmospheric pressure, sunrise and sunset times, tide graphs, activity graphs and more. They can also tap into apps such as email alert, weather, maps, voice search and more to help them stay connected while navigating the outdoors. Additionally, users can load their own apps to expand the feature set for alternative activities. The WSD-F10 is available in red, green, black and orange for a MSRP of $500.00.


G-SHOCK Series
The G-SHOCK MUDMASTER GG1000 series of timepieces are the ideal accessories for consumers looking to take their adventures to new heights and depths with features such as shock and mud resistance, water resistance up to 200M, digital compass, built-in thermometer and more. The GG1000 series also gives users the ability to effortlessly make their way through evening outings with the LED super illuminator backlight with afterglow, as well as neo-brite luminous hands and markers. Other key features of the GG1000 series include world time for up to 48 cities, 5 daily alarms, countdown timer, low battery alert, and a full auto-calendar. The GG1000 series is available for a MSRP of $320.00.

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Casio’s MCW100H series is designed for the outdoor enthusiast, featuring water resistance up to 100M, date display and stopwatch capabilities for pacing out personal records on a run. It boasts a timeless 3-hand analog display and heavy duty chronograph design with a resin band, making this a functional and stylish timepiece. The MCW100H is available in both black and orange for a MSRP of $59.95.

MCW100H Watch

To learn more about Casio’s full portfolio of timepieces, please visit

* Android Wear and Google Store are trademarks of Google Inc.

CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit