Celebrate Physical Fitness and Sport Month With Casio G-SHOCK S Series


Stay fit with G-SHOCK S Series

Dover, NJ, April 26, 2016 - Casio America, Inc. is proud to celebrate Physical Fitness and Sport Month this May. G-SHOCK S Series encourages healthy and active lifestyles and habits for women everywhere, providing simple tools for women to track and monitor their activity.

“Physical activity and a dedication to sports are at the heart of the G-SHOCK brand," said David Johnson, Vice President of Timepiece Division Casio North America. “The S Series line is designed with the active modern woman in mind, and encourages all women to incorporate physical fitness into their routine."

The S Series line is committed to women’s health and fitness, and uplifts the G-SHOCK brand into the contemporary fashion space for the active female consumer. G-SHOCK continues to offer brilliant technical innovations through S-Series but now extends itself into presenting watches as a sporty fashion accessory.

The Casio G-SHOCK S Series line of women’s watches offer tech specs ideal for the female trainer. They are all equipped with an auto LED light with afterglow, 4 daily alarms, an hourly time signal, 1/1000 second stopwatch, countdown timer, 48-city world time with 29 time zones and are shock resistant, magnetic resistant and water resistant to 200M. The recently launched Military Collection offers subtly chic matte options for the fashion-minded and active consumer.

The S Series collections are available at Nordstroms, Macy's, select department stores and fashion boutiques, as well as G-SHOCK NYC Soho store, and online at www.gshock.com/s_series. Price point is $130.00.

CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up".

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casio.com.