G-SHOCK Commemorates 35th Anniversary with New Limited Edition Collection



New Models Feature Matte Black Finish on Five Men’s Models

DOVER, NJ, August 31, 2017 -Today, Casio G-SHOCK introduces the new collection, which features a newly developed, matte-black finish created in celebration of brand’s upcoming 35th anniversary. The collection is comprised of four existing G-SHOCK models in the new colorway, including the GW500 (GW5035A-1), GG1000 (GG1035A-1A), GA700 (GA735A-1A) and GA100 (GA135A-1A), as well as a brand new model – the GA800 (GA835A-1A) – and will boast a gold IP band keeper with the words “SINCE 1983" and gold IP case back with the G-SHOCK 35th Anniversary logo engraved on it.

As each model features a variety of additional capabilities, the MUDMASTER GG1035A-1A model offers premium features such as a mud-resistant structure and G-SHOCK’s twin-sensor technology of a digital compass and thermometer, while the GA735A-1A includes 3D bold hands, a five year battery and a hand retract function. The GA135A-1A features magnetic resistance, a speed indicator and mute function, and the GA835A-1A has thinner, mid-size case, a three-hand combination analog-digital display, dual time and LAP memory.

The entire collection comes equipped with G-SHOCK’s legendary structure of 200M water resistance and shock resistance and includes other technology such as world time (ranging between 29 and 31 time zones), multiple daily alarms, a stopwatch and countdown timer, EL or LED lights, and 12/24hr formats.

With case sizes of 42.8mm, 55.3mm and 53.4mm, the GW5035A-1, GG1035A-1A and GA735A-1A will retail for $350, $370 and $140, and will be available for purchase beginning in October 2017 at standard G-SHOCK retailers, including Macy's, shopcasio.com, and the G-SHOCK Soho Store. The GA135A-1A and GA835A-1A come with 51.2mm and 48.6mm cases, and will retail for $160 beginning in October 2017 exclusively at the G-SHOCK Soho Store.

CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up." www.gshock.com.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casio.com.