G-SHOCK Debuts New G-STEEL Timepiece


2016 GSTS110D Collection

The New Color Addition Features Tough Solar Technology

DOVER, NJ, October 20, 2016 - Today, Casio G-SHOCK expands their G-STEEL collection with the debut of a new color addition. The timepiece features face colors of black and gold and includes Neo-brite luminous, bold hands, and a stainless steel bezel and band. The model boasts tough solar capability, which extends battery life up to 8 months and allows the timepiece to utilize high-powered functions without further exposure to light. The G-STEEL collection is a refined timepiece for the active gentleman seeking G-SHOCK’s legendary performance and technology standards who also enjoys the look and feel of a metal timepiece. The new GSTS110D-1A9 is equipped with G-SHOCK technology, including 200M Water Resistance and Shock Resistance, a full-auto double LED light, World Time with 31 time zones that include 48 cities + UTC, 5 Daily Alarms, 1/100th second Stopwatch, Countdown Timer, and 12/24 Hour Formats, all in a 52.4 mm case.

The GSTS110D-1A9 will retail for $350 USD, and will be available for purchase beginning November 2016 at standard G-SHOCK retailers, including select Macy’s, G-SHOCK.com, and the G-SHOCK NYC SoHo store

CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up. www.gshock.com

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casio.com.