G-SHOCK and Johnny Cupcakes Cook up a Collaborative Timepiece


GD-X6900JC-3A Womens Watch

Watch Giant and Whimsical Clothing Brand Team Up for a November 2015 Release

DOVER, NEW JERSEY, October 9th, 2015 – CASIO G-SHOCK and Johnny Cupcakes blend each of their unique aesthetics for a playful, but tough limited edition timepiece this November 2015.

Arriving in one of G-Shock’s most popular and recognizable styles the GDX6900 the timepiece is designed with pink, blue, and white sprinkles on an aqua background. The cascading sprinkles are an ode to Johnny Cupcakes’ ever-present cupcake motif on the packaging in addition of the timepiece.

“We wanted to create a watch that would compliment our unique take on apparel design and carries the lighthearted approach that makes us both stand out. We knew we wanted to use a signature pattern and that’s when we landed on the sprinkle idea. Sprinkles are the accent to a cupcake. They top it off and complete the whole look, and that’s exactly what a watch is to an outfit."  - Johnny Earle, Founder & CEO of Johnny Cupcakes

The GDX6900JC-3 offers convenient and effective technological support. Additionally, features Shock Resistance protection, 200M Water Resistance, Auto LED (Super Illuminator), Flash Alert, 5 Daily Alarms, World Time (31 Time Zones/48 Cities + UTC), Multi-Home Time Function, 1/100th Sec. Stopwatch (24HR), 1/10th Sec. Countdown Timer (24Hr), 12/24 HR Format, Mute Function, and 10 Year Battery Life. 

Adding to the colorful color and unique sprinkle motif, the exterior casing features an engraved Johnny Cupcakes insignia of a skull and crossbones, with a cupcake silhouette replacing the skull. Fans of Johnny Cupcake and G-Shock will be sure to see this collectible timepiece as one of many.

The product release will be accompanied by a video that features dynamic comedy personality and musician, Mike Falzone. Entitled “Making Time," Falzone pokes fun at the importance of setting aside some time in our daily lives to enjoy the little things.

View the video here http://youtu.be/_ZPVfnkN680

The GDX6900JC-3 will retail for $140.00 USD and will be available for purchase in November 2015 via www.johnnycupcakes.com, Johnny Cupcakes retail stores, and additional select retailers.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casio.com.

About Johnny Cupcakes
Founded in 2001 by Johnny Earle, Johnny Cupcakes is known as “the world’s first shirt bakery." Johnny Cupcakes is a clothing company largely focused on graphic t-shirts that playfully address pop-culture with a culinary twist. Over the past 10 years, Johnny Cupcakes has amassed an international following of customer and  die-hard collectors who camp outside the stores for up to two weeks in anticipation for exclusive product.  For more information, visit www.johnnycupcakes.com.