G-SHOCK Celebrates 10 Years Of Timekeeping With The Vans US Open of Surfing



G-SHOCK Returns to Huntington Beach for the Annual Surf Competition

Dover, NJ, July 27, 2016 - Casio G-SHOCK announces its return to the annual 2016 VANS US Open of Surfing in Huntington Beach, C.A. on July 23 through July 31. Celebrating a landmark 10 years as official timekeeper of the world-renowned surfing competition, the brand will host a set of on-site activations that showcase toughness, innovation and style. The event, which draws massive crowds each year, is free-of-charge and open to the public.

Similar to previous years, a massive G-SHOCK watch will be displayed on the popular Huntington Beach Pier to provide competitors and judges the official time for the full, nine-day competition. This timepiece has become an iconic mainstay and a beacon of toughness during the competition.

G-SHOCK will host a booth onsite, serving as a place for product displays, games and meet and greets from athletes. Guests will also be invited to take part in the crowd-pleasing G-SHOCK “Tough Toss Game," where they’ll experience the unique toughness and water-resistance capabilities of G-SHOCK watches by throwing them into containers of water for a chance to win prizes. G-SHOCK surfer, Yadin Nicol and BABY-G skateboarder Lizzie Armanto will visit the booth to sign autographs on Thursday, July 28 at 2:00 p.m. and 3:00 p.m. respectively and on Friday, July 29 at 12:00 p.m., G-SHOCK skateboarder Kevin Hoefler will be signing autographs. Other athletes representing G-SHOCK at the competition include Adriano de Souza, Alejo Muniz, Lucas Silviera, Kanoa Igarashi, Pedro Barros, and Malia Manuel (BABY-G).

The G-SHOCK booth will also feature recent models on display from the Master of G and G-STEEL series, as well as the new White Out and G-LIDE collections including the new limited edition collaboration watches with In4mation and Illest. Also included will be the S-Series Pink, Cool White and Military collections, and the BABY-G Tri-Color and Whale collections.

CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up. www.gshock.com

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casio.com.