G-SHOCK Launches New 'Milestones Timepiece' In Seventh Collaboration With IN4MATION


In4mation GAX100X-4A Collaboration Watch

Active Island Lifestyle Combined with G-SHOCK’s Superior Technology Symbolizing 14 Years of In4mation

Dover, NJ, July 15, 2016 - Longtime collaborators G-SHOCK and Hawaiian-based boardsport and lifestyle brand, In4mation have teamed up for a seventh installment collaboration watch - the “Milestones Timepiece" or GAX100X-4A. This limited edition watch offers a new design that merges the inherent toughness and technology of G-SHOCK with a deep color aesthetic that represents the active island style.

Symbolizing the long-standing partnership between G-SHOCK and In4mation, the new “Milestones Timepiece" features sea-foam blue highlights, a nod to the first, internationally acclaimed G-SHOCK and In4mation GLX watch collaboration. The deep orange color within the resin band complements the sea-foam blue, and resonates as a symbol of status, style, and confidence. In line with the Hawaiian culture of surfing and other watersports, the “Milestones Timepiece" or GAX100X-4A features 200M water resistance, tide indicator and moon graph for tracking the next big wave.

"After six collaborations with G-SHOCK, the seventh ‘Milestones Timepiece’ truly embodies the years of commitment and determination both brands have dedicated to this successful partnership," said Jun Jo, Marketing Director of In4mation. “We are proud to continue this journey and build upon our legacy with G-SHOCK."

“We’re thrilled to work with In4mation yet again. After seeing the success of our previous collaboration models, we’re excited to launch this next installment and commemorate the original collaboration that launched our long-standing partnership with the brand," said David Johnson, Vice President of Casio’s Timepiece Division. “This seventh, limited edition timepiece is extra special, because it is the first time utilizing our brand new GAX100 case for collaboration, and there couldn’t be a more fitting partner. It boasts a new case design with analog tide graph and moon data, and features the signature combination of G-SHOCK’s superior function and technology, and In4mation’s unique design and aesthetic."

This limited edition watch is outfitted with rugged capabilities including a Shock Resistant structure, and Magnetic Resistance in a 51.2 mm case. Additional features found in the GAX100X-4A include a thermometer, auto LED light, World Time (29 Time Zones / 48 Cities + UTC), 4 Daily Alarms & 1 Snooze, 1/100th Second Stopwatch (1000 Hr.), and a Countdown Timer (24 Hr.) and 12/24 Hr. Time Formats.

The Milestones limited edition timepiece - GAX100X-4A - will retail for $150 USD and will be available this August at the G-SHOCK NYC SoHo store, In4mation shop.in4mants.com, select Macy’s, select fashion boutiques, and www.gshock.com.

For the launch of the new G-SHOCK x IN4MATION timepiece, a video was created to showcase the versatility of the watch. Take a look: http://bit.ly/29Mrvd9

CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up".In 2013, G-SHOCK celebrated their 30th anniversary.For more information, visit www.GSHOCK.com

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casio.com.

About In4mation
In4mation is island raised and city situated balancing Hawaii’s laidback attitude with an urban city groove. Respecting our roots while being committed to diversity broadening horizons with a distinctive style, a strong aesthetic and adaptive nature. In4mation pledges to create unique and innovative top-quality men’s apparel for the street and active lifestyle. http://in4mants.com/