G-SHOCK Releases New Military Color Series With Two-Tone Perforated Band



Athletic-Inspired Collection Now Available in Five Fall Shades

Dover, NJ, August 26, 2016 - Today, Casio G-SHOCK announces the release of the GA110LP and GA110LPA Military Color Perforated Layered Band series, the brand’s latest men’s collection available this fall. Featuring a new perforated band inspired by the mesh motif used in athletic fashion apparel, the series is now available in five dual-color variations.

The Military Color Perforated Layered Band watch boasts a two-tone color scheme of varying yet complementary hues within its layered band. The GA110LP-1A features a matte black band with white on the inside surface, GA110LP-3A has a matte army green band with black on the inside, while GA110LP-7A is matte white on both sides. The GA110LPA-1A shows a glossy black on the outside with blue inside surface, and the GA110LP-4A features a glossy red with black on the inside. Inspired by both men’s athletic and street wear, the perforated band detail adds a breathable athletic twist to the classic G-SHOCK look.

Wrapped in G-SHOCK’s absolute toughness, each model is equipped with G-SHOCK technology including 200M Water Resistance, Magnetic Resistance and Shock Resistance, Auto LED Light, World Time with 31 time zones that include 48 cities + UTC, 4 Daily Alarms and 1 Snooze, 1/1000th second Stopwatch with Speed Indicator, Countdown Timer, and 12/24 Hour Formats, all in a 51.2 mm case. Designed to stand out, this stylish, versatile watch is the perfect addition to any fall wardrobe.

The GA110LP-1A, 3A, 7A and GA110LPA-1A and 4A will retail for $140 and $150 USD beginning in September, and will be available for purchase at the G-SHOCK NYC SoHo store, select Macy’s and fashion boutiques, and www.gshock.com.

CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up. www.gshock.com

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casio.com.