G-SHOCK Releases New Multi-Colored Dial Watch


  • GA110MC-7A
  • GA110MC-1A

Unique Color Variation Inspired By Brightly Colored Summer Street Scene

Dover, NJ, August 29, 2016 - Today, Casio G-SHOCK announces the release of the GA110MC, a new Multi-Colored Dial color variation of the GA110.

Inspired by the distinctively vivid hues of summer street-style trends, the Multi-Colored Dial series seamlessly takes your warm weather wardrobe from summer to fall. Both timepieces feature variations of red, blue, green and purple on the dial face. The GA110MC-1A features a glossy, black band, while the GA110MC-7A is a glossy white.

True to G-SHOCK’s absolute toughness, each model is equipped with technology including 200M Water Resistance, Magnetic Resistance and Shock Resistance, Auto LED Light, World Time with 31 time zones that include 48 cities + UTC, 4 Daily Alarms and 1 Snooze, 1/1000th second Stopwatch with Speed Indicator, Countdown Timer, and 12/24 Hour Formats, all in a 51.2 mm case.

The GA110MC-1A and GA110MC-7A will retail for $130 USD beginning in September, and will be available for purchase at the G-SHOCK NYC SoHo store, select Macy’s and fashion boutiques, and www.gshock.com.

CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up. www.gshock.com

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casio.com.