G-SHOCK Releases New S Series Dark Metallic Collection For Fall


GMAS110MC Collection

New Collection Pairs Perfectly for Fall with Rich Colors and Metallic Sheen

Dover, NJ, August 18, 2016 - Today, Casio G-SHOCK announces the new S Series Dark Metallic Collection just in time for the fall season. Featuring an understated metallic sheen, these watches add a bit of glam to any ensemble, and can easily carry into the holidays to pair with a favorite party look.

Available in rich colors perfect for fall, the Dark Metallic Collection includes the GMAS110MC-2A in dark navy, the GMAS110MC-3A in evergreen and the GMAS110MC-6A in burgundy - reminiscent of riverside blue, lush meadow and dusty cedar within Pantone’s 2016 fall palette. As with the entire S Series line, these watches can transition from the gym to a night out with friends at the switch of an outfit and present a casual, structured and sophisticated look for the active, contemporary woman.

Each model is equipped with standard G-SHOCK technology, including 200M Water Resistance, Magnetic Resistance and Shock Resistance, Auto LED Light with Afterglow World Time with 29 time zones that include 48 cities + UTC, 5 Daily Alarms and 1 Snooze, 1/1000th second Stopwatch, Countdown Timer, and 12/24 Hour Formats, all in a 45.9 mm case.

The GMAS110MC-2A, 3A and 6A S Series will retail for $130 USD beginning in September at the G-SHOCK NYC SoHo store, select Macy’s, select fashion boutiques, and www.gshock.com.

CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up." www.gshock.com.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casio.com.