G-SHOCK Women Unveils Updated S Series

FOR IMMEDIATE RELEASE:


Military Chic

G-SHOCK WOMEN UNVEILS UPDATED S SERIES "MILITARY CHIC" COLLECTION
New Collection Blends Fashion-Forward Fall Colorways with 90s-Inspired Case


DOVER, NEW JERSEY, SEPTEMBER 27, 2018 - Today, Casio G-SHOCK unveils the latest S Series collection as part of the new G-SHOCK Women’s line. An update to the previous S Series “Military Chic" collection, the timepieces boast an updated face shape – inspired by an iconic case shape within the standard G-SHOCK collection and come in four complementary color ways featuring a rose gold metallic mirrored face; matte black (GMDS6900MC-1), military green (GMDS6900MC-3), blush (GMDS6900MC-4) and white (GMDS6900MC-7).


Based on the aesthetic of chunky fall jackets and oversized, military-inspired clothing with a 90s vibe, the timepieces boast an understated, sportswear-inspired design with a matte band and bezel, as well as rose-gold metallic accents on the face.


The Military Chic Collection also features a clear digital display and electro-luminescent backlight for high visibility and ease of use in low-light conditions – making it the perfect accessory for any time of day or night.

Each model also comes equipped with standard G-SHOCK technology that includes features such as:

  • 200M water resistance and shock resistance
  • Flash alert
  • 2 multi function alarms
  • World Time (29 TZ + 48 Cities)
  • 1/100th Sec. Stopwatch
  • Countdown timer
  • 12/24 hour format
  • 46 mm case size

  • The GMDS6900MC-1, GMDS6900MC-3, GMDS6900MC-4 and GMDS6900MC-7 will retail for $99 and will be available for purchase starting this October at retailers including Macy’s, the G-SHOCK Soho Store, and gshock.com.

    For more information, visit https://www.gshock.com/collections/s-series..


    About G-SHOCK
    CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up." www.gshock.com


    About Casio America, Inc.
    Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casio.com.