Spring Ahead For Daylight Saving Time This Weekend


Casio’s EDIFICE and G-SHOCK Connected Timepieces Automatically Adjust for Daylight Saving Time

DOVER NJ, March 7, 2019 Casio America, Inc. reminds consumers that Daylight Saving Time (DST) will occur this Sunday, March 10th at 2:00am, which means clocks, watches and more will require a time change. Casio’s EDIFICE and G-SHOCK timepieces with Smartphone Link Connectivity make time zone and time of year adjustments simple and easy. By downloading the corresponding app and connecting to a compatible smartphone via Bluetooth®, the watches can access the correct time in their current location, updating with the latest time zone and Daylight Saving Time information.

Designed for both professional and personal lifestyles, the EQB501XBR-1A offers enhanced features including Bluetooth connectivity and Dura-Soft Fluoro-Rubber Band technology. Designed with a bold 3D dial and stainless-steel case, the band provides wearers with a heat-resistant, abrasion-resistant, oil-resistant, and innovative material, perfect for a man on the go. By downloading the CASIO WATCH+ app and connecting to a compatible smartphone via Bluetooth® SMART, the watch can access the correct time, ensuring an easy update for Daylight Saving Time. Other features include water resistance up to 100 meters, a daily alarm and stopwatch. MSRP: $350

Combining style and functionality, the updated, sleek polyurethane black band provides durability to enhance the model’s toughness – ensuring that it can withstand any activity, day or night. For Daylight Savings Time, the GSTB100XB-2A boasts Bluetooth low energy technology to pair with smart phones via the G-SHOCK Connected App, offering connectivity alongside absolute toughness. Other features include 200M water resistance, shock resistance, solar-powered charging capabilities, World Time, a super LED light and Neo-Brite luminous hands for maximum visibility. MSRP: $700

For additional information on Casio’s EDIFICE collection of timepieces, please visit EDIFICE.Casio.com. For additional information on G-SHOCK timepieces, please visit gshock.com.

Casio’s EDIFICE collection reflects a distinct sense of style by providing men with features that are ideal for professional and weekend lifestyles. The collection speaks to upwardly, mobile men whose goals lie anywhere from the boardroom to the ballpark. With a variety of aristocratic, sleek styles, Casio’s EDIFICE timepieces possess features including multi-layered dials, world time, daily alarms, and more. Made with strong, comfortable band materials of resin and stainless steel, each style exudes an attractive, sophisticated look. For additional information on Casio’s EDIFICE line of timepieces, please visit www.EDIFICE.Casio.com.

CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up." www.gshock.com

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casio.com.