Timekeeping Inspired By Spring Fashion


Casio Showcases Two New Collections For Spring Adventures

Dover, NJ, April 21, 2016 - This spring, Casio America, Inc. introduces timepieces for men and women that are seamlessly crafted in both style and functionality. From early morning cycle class to making tee time with friends, these dynamic, fashion-forward timepieces are essential as the weather warms.

“We know our consumers seek accessories that will keep up with their lifestyles," said Dave Johnson, Vice President of Casio’s Timepiece Division. “Our 2016 Spring timepieces do just that by allowing active consumers to infuse style and technology into their wardrobe, no matter the activity."

Casio’s spring timepiece introductions include two standout collections for stylish men and women on-the-go, including:

  • BABY-G BGA185 series
  • BABY-G BGA185 series
  • BABY-G BGA185 series
  • BABY-G BGA185 series

The new BABY-G BGA185 series is perfect for the young fashionista who enjoys springtime exploration. The sporty style watch comes in enchanting colors for the teen on the go; robin’s egg, salmon, lime green and spring white. Featuring five daily alarms, a countdown timer, shock and 100M water resistance as well as a direct start button to the stopwatch, these timepieces are perfect for running any young girl’s color run, neon run, a 5K or a simple walk in the park. The band keeper features a reflective cloth making it the perfect timepiece for a late run, swim or hike.

Known for combining style and technology, Casio’s new EDIFICE EQB-500 features a dynamic 3D watch dial, solid stainless steel band and a polished silver finish. In addition to automatically adjusting for Daylight Saving Time, Casio’s Mobile Link Technology allows the EQB-500 and other Bluetooth® enabled EDIFICE Timepieces to connect to a smartphone with just a push of a button. By simply downloading the CASIO WATCH+ app and connecting to a compatible smartphone via Bluetooth® SMART, the watch can access the correct time in its current location and for over 300 cities worldwide. Users also have the capability to swap their specified home time and world time with the press of a button, as well as update alarms and other time settings. All of the above functionality is powered by a self-charging Tough Solar power system. Connected devices, automatic time adjustments, accuracy and fashionability enable young entrepreneurs to focus on building their empires and taking the world by storm all while looking good doing it.

For additional information on Casio’s full portfolio of timepieces, please visit www.Casio.com.

About BABY-G
Casio’s female timepiece brand, BABY-G, was created as a counterpart to its “big brother" G-SHOCK in 1994. The brand exemplifies the meeting of fashion and function for the vibrant, active woman with watches that are stylish, bold, tough and chic. Equipped with the same great functionality that G-SHOCK is known for, BABY-G timepieces are shock and water resistant with multiple daily alarms and stopwatch functions. The brand has partnered with some of the hottest names in music, fashion and pop culture on standout watch collaborations including Ke$ha, Rebecca Minkoff, Joyrich and Married To The Mob. For additional information on Casio’s BABY-G line of timepieces, please visit www.baby-g.com.

Casio’s EDIFICE collection reflects a distinct sense of style by providing men with features that are ideal for professional and weekend lifestyles. The collection speaks to upwardly, mobile men whose goals lie anywhere from the boardroom to the ballpark. With a variety of aristocratic, sleek styles, Casio’s EDIFICE timepieces possess features including multi-layered dials, world time, daily alarms and more. Made with strong, comfortable band materials of resin and stainless steel, each style exudes an attractive, sophisticated look. For additional information on Casio’s EDIFICE line of timepieces, please visit www.EDIFICE.Casio.com.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casio.com.