Upgrade Your Run with Baby-G!


Upgrade Your Run with Baby-G!
New Timepieces from Casio for the Urban Athlete

DOVER, NJ, May 17, 2017 - Hit the pavement in style this summer with the latest timepiece from Casio America, Inc.! Ideal for beginner runners and veterans alike, the new BGA240L features a simple, clean face with both analog and digital functions for a stylish, easy-to-use workout companion. Taking inspiration from vibrant, on-trend athleisure style, this versatile watch is stylish enough to be worn everyday as well as for practice, long runs or hikes.

The BGA240L features eye-catching detail with a sleek racing stripe of color down the band and encircling the face. The timepiece is available in two colorways, black with pink accents and white with neon green accents. With signature Baby-G durability, the BGA240L watch is shock-resistant and water-resistant up to 100 meters. Additional features include dual time, calendar, countdown timer, stopwatch capabilities and 2 daily alarms and 1 snooze alarm.

“We know that our consumers embody the Baby-G sensibility of ‘tough and cool,’" said Dave Johnson, Vice President of Casio’s Timepiece Division. “The BGA240L was designed with that in mind, created to keep up with a lifestyle that is both active and fashion-forward."

Casio's new BABY-G watches will be available at select Macy’s, shopcasio.com, and the G-SHOCK Soho store. For more information about these women’s analog-digital watches, visit www.baby-g.com.

About BABY-G
Casio’s female timepiece brand, BABY-G, was created as a counterpart to its “big brother" G-SHOCK in 1994. The brand exemplifies the meeting of fashion and function for the vibrant, active woman with watches that are stylish, bold, tough and chic. Equipped with the same great functionality that G-SHOCK is known for, BABY-G timepieces are shock and water resistant with multiple daily alarms and stopwatch functions. The brand has partnered with some of the hottest names in music, fashion and pop culture on standout watch collaborations including Ke$ha, Rebecca Minkoff, Joyrich and Married To The Mob. For additional information on Casio’s BABY-G line of timepieces, please visit www.baby-g.com.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipments solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. For more information visit our website at www.casio.com.