Last Updated:August 2025

Our Commitment To Privacy

Your privacy is important to Casio America, Inc. (collectively, “Casio”, “our”, “we”, or “us”). We provide this privacy policy (“Policy”) to help you understand what information we collect and how it is used. This Policy explains our practices and the choices you can make about the way your information is collected and used. This Policy covers Casio’s consumer-facing operations in the United States and applies to personal information Casio collects in various contexts including when you visit Casio’s website (“site”), engage with Casio via social media, or participate in Casio’s programs or events. This Policy does not cover your CASIO ID account. For more information about CASIO ID, please review the CASIO ID Privacy Notice. Casio may provide additional or different notices in connection with specific programs or offerings.

“Personal information” is any information that identifies or reasonably could be linked to a particular person or household. It includes things like email addresses, phone numbers, mailing addresses, payment card information, account numbers, and government-issued identification numbers. These are just examples and there are many other types of information that would be considered personal information.

Note: Casio’s site may contain links to external websites and social media pages. Casio does not assume responsibility and is not liable for the privacy practices of any external websites linked from our site. It is best practice to consult the privacy policy of any websites you visit.

This Policy forms part of and should be read in conjunction with the Terms of Sale.

Quick Links:

1.Notice of Monitoring

2.Information Casio Collects and Purpose for Collection.

3.Cookie Policy

4.Disclosure of Personal Information.

5.De-Identified Data

6.Your Choices with Respect to Marketing Communications.

7.Your Privacy Rights.

8.Retention of Personal Information.

9.Financial Incentive/ Bona Fide Loyalty Program.

10.Children’s Privacy.

11.Security of Your Personal Information.

12.Links to Third-Party Sites.

13.Applicable Law.

14.Updates to this Privacy Policy.

15.How to Contact Us.

16.California Personal Information Chart.

1. Notice of Monitoring

Please note that if you use the chat function on our site, all information you send and receive will be recorded. If you do not wish for us to record this information, please do not use the chat function on our website. By using our chat function you consent to Casio monitoring all communications.

2. Information Casio Collects and Purpose for Collection.

a. Information You Provide.

We collect personal information directly from you when you provide it to us (for example, from forms you complete or information you submit when you purchase products or services, or when you call Customer Service for assistance with a product). This information is collected for a number of purposes, as described in more detail below.

Performing Services:

• Communicate with You. To provide you with order confirmations and order updates, provide customer service, or otherwise communicate with you via text message, email, chat or by phone regarding your account, purchases, returns, exchanges or service requests, we may collect your name, product information, email, mailing and/or billing address, phone number, recordings of your communications with us, and other information relevant to your products or inquiries. We may also record your conversations with us when you communicate with our customer service. In order to use chat you must consent to our collection and use of this information in order for us to provide this service.

• Product Registration.In addition to your name contact information, we collect product information from you if you choose to register your product with us for purposes of warranty or customer service communications. When you register a product with us, we collect product type, model number, purchase date, first and last name, email address, mailing address, country, location of purchase, information about how the product will be used, gender, age group, and communications preferences. Information you submit in connection with product registration will not be used to provide promotional or marketing information unless you opt in to these types of communications on the registration form.

• Processing Orders.When you place an order through our website, you provide information required to complete your transaction, including your name, phone number, shipping address, billing address, company name, and marketing communications preferences.

• Process Parts Requests or Repairs. To facilitate your service request or request for parts, we may collect your name, product type, model number, mailing address, order number, warranty information and other information to facilitate your request for parts or repair at one of our facilities.

Market and Promote Casio Products:

• Marketing Communications. Casio uses personal information to market and promote its products and service including for the purpose of: sending marketing, advertising, and promotional communications by email, text message or mail, or sending information about events that may be of interest to you. We collect your name, mobile number, mailing address, email and communication preferences.

• Promotions. Casio may offer you the opportunity to participate in a sweepstakes, contest or other promotion. You may provide us with your name, phone number, address, email address, date of birth or age (and driver’s license under certain circumstances to verify age), and social security number (for winners only). If you voluntarily choose to enter a promotion, your personal information will be used for purposes of administering our contests, limited edition events, and other similar promotions. A sweepstakes, contest, or other promotion may have additional rules containing information about how we will use and disclose your Personal Information. Please read those additional rules before choosing to participate.

• User Generated Content. You may submit content that you create to us for use on our site (such as through our Q&A tool) or in other promotional or marketing communications. We only use content that you create with your consent. Information that you provide may include personal information such as name, email address, contents of your questions about products, and video, photo and audio recording content that you upload or send to us. Please note that all user generated content is subject to moderation, and that by submitting content you consent to Casio moderating your content.

Improve or Develop Products or Services:

• User Feedback. To enhance the user experience, improve our website, or improve our products or services, you may choose to submit feedback or we may request that you provide us with feedback regarding the products you purchased or your interaction with us through our website or through customer service. Where we request feedback, we may ask for your name, email address, phone number, and opinion.

• Surveys and Consumer Research. To conduct surveys, market analysis, or other research about our website, products or services, we or our third party service providers may request that you complete a survey or participate in consumer research. We may request your name, email address, phone number, demographic information, and personal opinions.

• User Generated Content. You may submit content that you create to us for use on our site (such as through our Q&A tool) or in other promotional or marketing communications. We only use content that you create with your consent. Information that you provide may include personal information such as name, email address, contents of your questions about products, and video, photo and audio recording content that you upload or send to us. Please note that all user generated content is subject to moderation, and that by submitting content you consent to Casio moderating your content.

b. Information Automatically From Your Browser Or Device.

This section describes the personal information which may be collected automatically from your browser or device. Where we collect information automatically, we generally do so through the use of cookies or other tracking technologies or through security and activity logs. For more information on our use of cookies and other tracking technologies, please review the Cookie Policy below.

Performing Services:

• Operate the Site. In order to operate the site, we may collect information automatically to ensure that the site (including any third-party features) functions properly and maintain the security of our site. We may collect IP address, activity logs, certain device information and browser information. We may also derive location information from your IP address.

• Communicate with You. When we communicate with you online, we may collect information automatically from your device or browser in order to operate the service, including IP address, device and browser information, and activity logs. In order to use chat you must consent to our recording and use of this information in order for us to provide this service.

Personalize Your Experience:

• Remember Your Preferences. To save you time when you visit our website by remembering your preferences, automatically fill in forms (such as your address), or to save items to your cart we may collect IP address, device information, and browser information.

Market and Promote Casio Products:

• Targeted Marketing. We may combine information that we receive from your activities online with information about your past purchase history or interactions with us in order to personalize the advertisements, products or recommendations which we display, and to determine the effectiveness of our promotional campaigns. We may collect your user account data (if you are registered with us and have a Casio ID, or if you make a purchase), including your name, email address (including hashed email address), birth date and country, and technical data, which includes IP address, host name, user agent, browser identification, referrer, and the date/time of your access to our website. This Policy does not cover your CASIO ID account. For more information about CASIO ID, please review the CASIO ID Privacy Notice.

• Deliver Non-Personalized Advertising. To display non-personalized advertising for products, services or promotions, and to determine the effectiveness of our promotional campaigns, we may collect technical data about your device or browser in order to display ads properly and identify promotions which you may be eligible for, including IP address, host name, user agent, browser identification, referrer, and date/ time of your access to our website. We may use IP address to derive location data about you.

Improve or Develop our Products or Services:

• Analytics. To improve Casio’s understanding of its customers’ needs; measure the effectiveness of our advertising and promotion communications; obtain and evaluate analytics data for the purpose of improving our product offerings and services, understanding how our visitors interact with our website, advertisements, and communications we or our third party service providers may collect technical information about your visit, such as IP Address, host name, user agent, browser identification, referrer, and date/time of your access to our website. We aggregate this information so that the information is no longer personal information related to you.

• Surveys and Consumer Research. To conduct surveys, market analysis, or other research about our website, products or services, we or our third party service providers may request that you complete a survey or participate in consumer research. As part of your survey response, we may collect information about how you interact with our website and product pages.

Customer Analytics and/or Data Analysis

• Casio uses Personal Data to enhance your user experience on our website by analyzing personal data provided by you during your visit to our website, such as via cookies and similar technologies (please also refer toour Cookie Policy).

• Casio uses personal data to better understand customers and to suggest personally relevant features to you, offering you customized content to allow you to participate in interactive features of our services, and providing you with tailored promotions.

• Casio uses personal data for profiling and segmenting, e.g., based on your web behavior (e.g., number of visits to specific websites) to offer more suitable products and services to you.

• In particular, the following types of personal data are processed for these purposes: country/region; year of birth; cookies (see our Cookie Policy web behavior information (e.g., browser identification, referrer, and date/time of your access to our website, elements and pages clicked, time spent on pages or parts of the website); date and time of access.

c. Information Collected from Third Parties.

Performing Services:

• Account Registration and Management. You are able to create an account with us (CASIO ID) during the checkout process and on various pages on our site through Casio America’s parent company, Casio Computer Co. Ltd. Creating a CASIO ID account allows you to track your purchases and receive a more personalized shopping experience. When you register for an account, log in through an existing account, manage and administer your CASIO ID and to provide Services related to CASIO ID we receive, first and last name, date of birth, country, email address, phone number, communications preferences, purchase history, account password, and other information related to you or others which you provided to us. In addition to this Policy,the CASIO ID Privacy Notice also applies to your CASIO ID account.

• Providing Website Features. Our website supports certain third-party features that you can use when you engage with the site, such as virtual try-on. The third parties that provide features for the website will supply us with general information about whether and how you used the features, such as whether you used the feature, average time spent using the feature, country, domain, and number of clicks when using the feature. We receive this information in aggregate form so that the information is no longer personal information related to you.

• Process Transactions. Casio uses third party payment providers who are PCI-DSS compliant to process all transactions through our websites. When you make a purchase, our third party payment provider may share with us your name, billing address, transaction information (i.e., amount of transaction, time of transaction, and transaction ID), payment method, phone number and other information in order for us to process your order and send you the items you purchased.

• Engage with you on Social Media. If you interact with us on social media or use features, such as plugins, widgets, or other tools made available by social media platforms or networks (including Facebook, Twitter, and Pinterest) in connection with our website, we collect information that you share with us or that the social media platforms share with us. For more information about the privacy practices of those social media platforms, please review the privacy policies and settings of the social media platforms and networks that you use.

Market and Promote Casio Products:

• Nonpersonalized advertising. We may use third parties to deliver information about our products, services and promotions. When third parties

• Targeted advertising. We also permit third parties to use tracking technologies on our website to help us evaluate website and behavioral analytics, to help manage and display advertisements, to tailor advertisements to your interests, or to send abandoned shopping cart reminders. Some of these third parties use their technology to provide advertising about products and services tailored to your interests which may appear either on our websites or on other websites. For more information about the use of third party cookies and tracking technologies on our website, please review our Cookie Policy.

d. Other Uses of Personal Information

Casio may also use any of the personal information it collects or receives for the following business purposes:

· Prevent and Detect Fraud or Other Security Incidents. Casio uses personal information to prevent, detect, investigate, or take action regarding possible malicious, deceptive, fraudulent, or illegal activity, including fraudulent transactions, attempts to manipulate or violate our policies and terms, security incidents, and potential harm to the rights, property, or safety of Casio and its customers, employees, or others.

· Operate Our Business. Casio uses personal information to perform core business functions, including: maintaining records for accounting or warranty purposes; debugging to identify and repair errors; collecting amounts owed to Casio; conducting internal audits, and; providing and maintaining the functionality of Casio’s website.

· Comply with Legal Obligations. Casio may use personal information to the extent needed to comply with its legal or regulatory obligations, to establish or exercise its rights, and to defend against a legal claim.

· Business Transactions.In the event we enter into a merger, are acquired, enter into bankruptcy, or sell a major part of our assets, your information may be among the assets transferred. To the extent we are able, we will notify (i) the new owner of the restrictions placed on your information, and (ii) you of the sale.

· Improve our Products or Services. We may use personal information that we collect to undertake internal research; verify or maintain the quality of our products or services, and; improve, upgrade or enhance our products or services.

 

3. Cookie Policy

This section describes how Casio uses cookies and similar technologies to collect and store information when you visit our websites. Like many companies, Casio uses certain technologies – cookies, web beacons, clear GIFs, tracking pixels, and similar technologies (collectively, “cookies”) – to collect information when you interact with our website and email communications.

a. How do Cookies Work?

To understand how tracking technologies work, it is helpful to describe the types of technologies we use and what they are used for:

• Cookies – a "cookie" is a small text file that websites send to your computer, device, or other internet-connected tool you are using that contains data used by the website for its business purposes.
• Web Beacons – a "web beacon" or "pixel" is a tag used on a web browser or HTML email that records your activities when viewing the web page or email where it is placed.

Classes of Cookies. There are two types of cookies: session cookies, and persistent cookies.

• Session cookies make it easier for you to navigate the websites and expire and disappear from your device when you close your browser.
• Persistent cookies remain longer and help in understanding how you use the websites, and enhance your user experience, and they stay on your device even after you close your device’s browser or end your session. Session cookies may remain on your hard drive for an extended period of time.

Cookies are classified by their purpose:

• Strictly Necessary – These cookies are required for the website to function. You cannot disable these.
• Functional - Allow the website to remember choices you make (such as your username, language, or the region you are in) and provide enhanced, more personal features. For example, a website may provide you with local weather reports or traffic news by storing data about your general location.
• Performance - Help the us understand how its website performs, how visitors interact with the site, and whether there may be technical issues.
• Targeted Advertising - Used to deliver advertising that is more relevant to you and your interests. May also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. Marketing cookies and similar technologies allow us to collect information about the use and extent of use of the website by individual users. This includes whether a user has visited the website before, which website the user has come from, what a user clicked and read on the website, product interactions, how the website is used overall and which areas users prefer so that we can improve the performance of the website and the user's experience of using the website. They also allow us to analyze the effectiveness of our marketing activities and to provide targeted advertising tailored to your interests.

Our websites use first party cookies and third party cookies. The difference between first party cookies and third party cookies relates to the control of the party who serves the tracking technology. First party cookies are cookies that are provided by or on behalf of the website that created them. Their use enables us to operate an efficient service and to track the patterns of behavior of visitors to the website. Third party cookies, on the other hand, are placed on your device or served by a third party (i.e., not by Casio). While we may allow third parties access to the website to place these cookies on users' devices, we do not retain control over the information supplied by the cookies, nor do we retain access to that data. This information is controlled wholly by that third party in accordance with their respective privacy policy. To learn more about the tracking technologies delivered on our website, please refer to the Cookie List below. You can also visit our Cookie Preferences Center and select “View Vendor Details” under each category’s heading.

b. How Does Casio Use Cookies

We use cookies consistent with this Policy. For example, a cookie may be used to determine your preferred language, maintain the security of our website and your account, measure website analytics, measure the effectiveness of our advertising and promotional communications, and gain information for marketing and advertising purposes, including by identifying the website from which a person was referred to Casio’s site and to track other websites visited by an individual.

Information gathered through usage of a cookie is not linked to any direct personal identifiers (e.g., your name or e-mail address), unless you become a customer of Casio. Once you submit personal information on our websites (e.g., by signing up to receive information from us) we may link such personal information with data associated with your visit(s) to our websites.

If you are registered with the Casio ID, we will, to the extent legally permissible, combine Cookie Data with your Casio ID to improve your experience with our services. Where permissible, your Casio ID will be identified either from you signing in with your Casio ID or by using your IP address collected through a cookie.

Third-Party Analytics. Our websites use third-party web analytics services that uses cookies, to help the websites analyze how users use the websites. The information that is collected about your use of the website will be de-identified or pseudonymized by the third-party analytics provider (Google and Adobe) for the purpose of evaluating your use of the sites, compiling reports on website activity and providing other services relating to website activity and internet usage. The third-party analytics providers that Casio uses will not link your IP address with any other data held by them about you. Information collected by us through use of third-party analytics includes: number of visitors, referring URLs, and pages visited.

For further information, please see Google Analytics’ and Adobe Analytics’ site:

· Google Analytics' use of cookies.

· Google's Privacy Overview for Google Analytics.

· Adobe Analytics overview.

· Adobe Analytics Privacy Center.

c. Disabling, Deleting, or Opting-Out of Cookies

If you do not want to have cookies placed on your device, many of them offer ways to opt-out. You may refuse the use of cookies by selecting the appropriate setting in our Privacy Preferences Center.

In addition, most web browsers allow at least some control of most cookies through browser settings. You may refuse the use of cookies by selecting the appropriate settings on your browser to decline cookies. You may also delete existing cookies through your browser. Please visit the following websites to learn more (depending on the browser you use):

· Firefox, Microsoft Edge,Internet Explorer,Google Chrome and Safari.

Please note, if you disable cookies, you may not be able to use the full functionality of our websites. In particular, you may have limited access to some areas or be transitioned to a different experience.

You may also disable JavaScript at any time. Please remember: some features of our websites may not function properly unless cookies and JavaScript are enabled, and some areas of our websites may not function at all.

You may choose to delete cookies placed on your device and to block new third-party cookies from being placed by using your internet browser’s privacy and security settings. In addition, you may opt out of our sharing your personal information for targeted advertising purposes by submitting a request through the “Your Privacy Choices” link in our footer of our websites.

d. Opt-Out Preference Signal

You may use an Opt-Out Preference Signal, such as the Global Privacy Control (GPC), to opt-out of the sale/sharing of your personal information. If you do not have a CASIOID account or if you are not logged into your CASIOID account, your request to opt-out of sale/sharing will be linked to your browser identifier only and not linked to any account information because the connection between your browser and the account is not known to us. If you would like your request to opt-out of sale/sharing to be applied any time you are logged into your account, please log in to your CASIOID account and save your preferences.

e. Cookie List

We use the following cookies on our websites in connection with the functionalities described above.